Every decision we take is based on data: Rohit Kapoor, Swiggy
Kapoor spoke to e4m Editor Naziya Alvi Rahman on the sidelines of Goafest 2023
We caught up with the CEO of Swiggy at the ongoing Goafest. He spoke to e4m Editor Naziya Alvi Rahman on the business, its growth prospects, marketing mix and much more.
On the future of food delivery services in the country, Kapoor spoke about the huge scope for the sector's growth.
"Marketing is absolutely critical to this business," he said.
Kapoor explained the need to connect emotionally with the consumers and how it was crucial to utilise the various "legs of marketing today".
He also shared the idea behind the constant changes in the brand's media mix.
On increasing the marketing investments, he said the efforts are to constantly utilise the spends done.
"Every decision we take is based on data," Kapoor stated while sharing instances on how data is leveraged on a daily basis.
Watch the video to know more on Kapoor's take on the complex delivery system and how delivery partners need to stay excited about their big role.
