Every decision we take is based on data: Rohit Kapoor, Swiggy
Kapoor spoke to e4m Editor Naziya Alvi Rahman on the sidelines of Goafest 2023
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‘No more brand love, consumers shifting preferences’
On Day 1 of Goafest 2023, a panel of industry heads deliberated on how marketing concepts are evolving with the changing consumer choices
Havells’ campaign talks of ‘Wires that don’t catch fire’
The campaign has been conceptualised by Mullen Lintas
Oyo Global Chief Marketing Officer Rohit Kapoor steps down
According to news reports, Kapoor is likely to join Swiggy
Perfetti Van Melle Director Marketing Rohit Kapoor steps down
Prior to this, he was International Marketing Manager for Global Brand team, Amsterdam, for three years
Oyo promotes Ankit Gupta as CEO of 'Franchise and Frontier' biz in India
Gupta will continue reporting to Rohit Kapoor, the CEO of OYO, Southeast Asia
Happydent spreads smiles in its comeback ad
Conceptualized by lyricist, poet, CEO and CCO of McCann Worldgroup India, Prasoon Joshi, the new TVC is a progression from the previous campaigns
Perfetti Van Melle & Ogilvy India spread smiles in new campaign
The film drives home the message of staying optimistic about the future even when the present seems challenging
Center Fresh strengthens brand portfolio with ‘Fruity Mints’
Center Fresh Mints is collaborating with Paytm to offer an assured instant cash back and induce trials for the new flavour