An interesting initiative preceding GoaFest 2011 was AAAI and ASCI’s collaborative effort ‘Creativity with Conscience’ (CWC). exchange4media speaks to winning team Motley Crew’s Abhishek Singh and Ankita Saikia on the experience.
Prasoon Joshi, who returned from Dubai Lynx Awards, where he was Jury Chairman, to Goa for the Abby Awards, gives a view on awards in India, and whether the soul of the platform is losing place.
Speaking on the revolution in the marketing system, Daniel Morel, Chairman and COO, Wunderman, lists four important elements for a successful communication strategy.
If it weren’t for the scorching heat outside and the superb air-conditioning inside, would one still sit through those presentations, wonders Dheeraj Sinha, Regional Planning Director, Bates141, as he feels there’s an air of ‘been there, done that’ at GoaFest…
“Looking beyond ourselves is the key to new inspirations that all of us are so desperately trying to squeeze out of these sessions,” says Dheeraj Sinha, Regional Planning Director, Bates141.
For Laurie Coots, Chief Marketing Officer, TBWA, the ad industry is about brand belief and brand behaviour business as she lists the key points for marketers.
Deciphering consumer behaviour has always been a challenge for markets, but if one were to follow Brain Science, this exercise would lead to many success stories, as Robin Wight, CEO, Engine, explains…
Small ideas are brilliant, says Pat Burns, Creative Head at BMB Madison, writing exclusively for e4m. “Three cheers for the simplicity and purity of small ideas,” he exclaims.
Even as Creative Abby had auditors in previous years too, in 2011 the Awards Governing Council had a large role chalked out for awards auditor KPMG.
Celebrations are in order as agencies enjoy the fruits of their hard work, duly recognised at the Creative Abby. Mudra Communications bagged the highest number of metals, while Ogilvy India was the only agency to take home a Grand Prix this year. Leo Burnett, McCann Worldgroup, Contract Advertising and CreativeLand Asia are other agencies that performed well.
For Sir John Hegarty, fame and persuasion are important elements in brand building as he stresses on how brands need to be leaders and not mere followers.
Minus scandal, GoaFest 2011 was certainly shiny and happy and the cleaner and greener festival that Festival Chair Lynn de Souza had vouched for. Rules were adhered to, advertising was celebrated and aspirations were created – a look at all that was noteworthy at GoaFest this year…
With 10 wins, including two Golds, Maxus India leads Media Abby 2011. With just one Gold less, Lodestar UM comes in next. Mindshare India and Mudra Max have bagged a total of six and five metals, respectively.
Day 2 marked some interesting and diverse sessions that saw on LiquidThread’s Brian J Terkelsen speak on ‘Marketing Future’, Charlie Crowe shared what Festival of Media was all about, while Neeraj Nayar highlighted some latest trends in advertising.
Display ads are set to witness tremendous growth, says Rajan Anandan, Managing Director, Google India, as he lists the factors fueling this growth and where Google fits in.
Writing exclusively for e4m, Pat Burns, Creative Head at BMB Madison, calls for the ad industry to be less formulaic and more spontaneous and creative while communicating within the industry.
Led by Chairperson Shashi Sinha, the Awards Governing Council (AGC) has done all possible so far to ensure a clean award.
Mudra Communications has bagged the highest number of metals at Creative Abby 2011. The agency took home a total of 37 metals. Ogilvy India is the only agency to be awarded a Grand Prix this year and has the highest number of Golds. Ogilvy has bagged 30 metals in all.
Pat Burns, Creative Head at BMB Madison, writes exclusively for exchange4media on his observations and takeaways at GoaFest 2011...
Amid the festive spirit at GoaFest, Dheeraj Sinha, Regional Planning Director, Bates141, is hoping there emanates a direction and an inspiration for the next year even as the industry celebrates the previous year’s work.
Industry’s leading names share in what ways conclaves such as the one presented by AAAI on ‘Preparing the profession for the new decade’ benefited the advertising industry…
Deliberating on the future of advertising in light of accelerating growth, Indian ad industry honchos highlight the key challenges and opportunities ahead…
Talent engagement, ways for agencies to increase remuneration, fragmented business models of today and differentiation were some issues discussed by Nagesh Alai, Sanjay Behl, Farokh Balsara and Arun Tadanki at the GoaFest 2011 Ad Conclave.
Srinivasan Swamy, Rajiv Dube and Mayank Pareek deliberate on whether the advertising agencies are ready for the new decade…