22.8 million tuned in to watch IPL 2024 auction live broadcast: Star Sports

The event’s watch time was 57% higher compared to last year’s, the network said

by e4m Staff
Published: Jan 2, 2024 12:53 PM | 1 min read

Star Sports has recorded a watch-time of 0.92 billion minutes for the broadcast of IPL auction 2024 on December 19.

The auction, which lasted over 6 hours, was held in Dubai.

The event’s watch time was 57% higher compared to last year’s auction.

The live auction was watched by 22.8 million viewers, which is also 29% higher than last year. The broadcast was done in 5 languages.

Speaking on the viewership of the TATA IPL Mini-Auction 2024, a Star Sports spokesperson said, “A record-breaking year for Cricket viewership on Star Sports has ended on a high with the IPL Auction. The response to the auction also serves as a stellar start to the runway for IPL 2024 and reinforces the strong association of the marquee event with Star Sports. A distinctive element in this year’s auction coverage was the integration of fan sentiment in our coverage, in sync with BCCI and IPL teams’ efforts to integrate fans in the proceedings at the venue. The success of the auction has provided an early taster of Star Sports’ coverage and substantiated our confidence in continued growth of the marquee Cricket event on TV.”

An additional 2.2 million viewers tuned in for the overall coverage of IPL Auction 2023 beyond the live event.

The live broadcast of IPL 2023 was watched by 505 million unique viewers on TV across the Star network.