Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
The e-auction will be conducted as per e-auction methodology for allotment of DD Free Dish slots to private TV channels, notified by the pubcaster on Jan 27, 2023
While Sachin Tanwar was taken in by Tamil Thalaivas for Rs 2.15 crore, Haryana Steelers spent Rs 2.07 crore for Mohammadreza Shadloui Chiyaneh
Only the satellite channels licensed by the Ministry of I&B would be allowed to participate in the e-auction
The allotment of the vacant slots is for the period June 4, 2024 to March 31, 2025, for MPEG 4; for MPEG-2 the period is June 1, 2024, to March 31, 2025
Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform
Last year, the pubcaster had earned Rs 1073 crore from the e-auction of 65 MPEG-2 slots
Last year, the pubcaster earned a total of Rs 1,073 crore from the 65 slots on the DD FreeDish
Overall, Prasar Bharati has earned Rs 645 crore from 34 channels in the auction so far
The slots were picked up by Zee News, NDTV, Aaj Tak, ABP News, News18 and R Bharat
The pubcaster sold 13 slots in the last two days of the FreeDish MPEG-2 auction
The slots were bought by nine channels
The event’s watch time was 57% higher compared to last year’s, the network said
The online e-auction process to be tentatively held on September 12, 2023
The CEO of Reliance Broadcast Network spoke to e4m on TRAI’ recommendations for the sector, going big on innovations, new advertisers and the expansion in tier cities
The average price per slot stands at Rs 16.5 crore
On the last day on Monday, seven slots were auctioned. The highest bid came from Bflix
According to sources, the pubcaster has mopped up approximately Rs 409 crore in these two rounds; bidding for remaining rounds to continue on March 20
Zee Chitramandir, Zee Punjabi, Fakt Marathi, Shemaroo MarathiBana, Manoranjan Movies, Sanskar TV and Sun Marathi picked up the slots
The six slots under Bucket C category have been secured by News18, Republic Bharat, TV9, Zee News, NDTV and ABP News
News18, Republic Bharat, TV9 & Zee News paid Rs 19.85 crore, Rs 16.55 crore, Rs 14.55 crore and Rs 15.5 crore respectively, shared sources
The first two slots under Bucket C, for news & current affairs (Hindi) channels, has been picked up for Rs 19.85 crore and Rs 16.55 crore say sources
At Rs 24 crore, Zee Anmol Cinema buys the most expensive movie genre slot ever
Three slots in Bucket B also sold on Day 3
The industry bodies believe that the auction procedure is skewed against all news and current affairs channels
Six GEC and five movie channels grab slots even as auction continues
Originally scheduled for March 13, the online auction is for vacant MPEG-2 slots of the DD Free Dish from April 1, 2023, to March 31, 2024
Speaking at an event, IB Secretary Apurva Chandra also reportedly said the government will begin trial of direct-to -mobile television broadcast this year
This has come into effect from 27th January
Industry sources say Disney Star, ZEEL, Culver Max Entertainment and Viacom18 plan to bid for the DD FreeDish slots for their Hindi GECs like Star Utsav, Zee Anmol, Sony Pal and Colors Rishtey
BCCI set for Rs 4,000 crore gain after raking in Rs 951 crore from media rights sale
While Star Sports is reportedly seeking Rs 35-40 lakh for a co-presenting sponsor slot, JioCinema is said to have priced its inventory at Rs 20 lakh
The season ahead could be a spectacle for fans as well as advertisers on TV looking to leverage this high-impact media vehicle
The gaming industry, the fastest-growing space in digital advertising, has the most to gain from introduction of 5G, given that India is a mobile-first country in every segment, say industry players
According to people in the know, the simultaneous e-auction ensured that each of the players put their entire purse on the table before they pulled out
The auction will be held by the end of July
The winning bid is Rs 33.24 crore per match
While Disney won the bid for Package A at Rs 23,575 crore,Viacom18 snatched Package B for Rs 20,500 crore. Bids for Package C rights have already touched Rs 1800 crore
Jio seems to have bagged digital rights while there are speculations of a hard-fought contest between Sony and Disney Star for TV rights
A simultaneous e-auction will be conducted for Package A and Package B
According to sources, the auctions saw participation from all buyers of IPL tender, including Amazon India, Disney Star, ZEEL and Google India
The broadcasting industry has been voicing its concern over the disruption of satellite services due to the reduction of the guard band
Experts say the non-exclusive digital rights will be the game-changer as it will encourage more bidders to throw their hats in the auction ring
As per sources, Prasar Bharati has some unsold slots left from the recently held annual e-auction
Industry watchers say that the pullout of channels like Star Utsav, Zee Anmol, Colors Rishtey and Sony Pal will also benefit news channels in the form of more slots being allotted to Bucket C
Republic Bharat, ABP News, Zee News, News Nation and Times Now Navbharat are the channels that secured slot
The public broadcaster is believed to have mopped up over Rs 75 crore from Bucket A + category which is reserved for Hindi GECs
The e-auction for the rights will be completed in two months, the BCCI secretary has said
The 4th article in the PowerPlay Series talks about how this year’s recently concluded mega auction sets the stage for a successful 15th edition slated to deliver exponential visibility
Mumbai Indians made the most expensive purchase of Rs 15.25 crore for wicket keeper-batsman Ishan Kishan