IPL 2023: JioCinema ropes in three more sponsors

The total count of sponsors now stands at 26

by exchange4media Staff
Published: May 3, 2023 6:02 PM | 2 min read

JioCinema, the official streaming partner of IPL matches, has roped in 26 big-ticket sponsors for the tournament, the network has shared in a press release. This is the highest number of sponsors any sporting event that is streaming on digital has received, JioCinema has claimed.

“The record number of sponsors on digital are not because the ticket size is smaller but because brands are seeing more value in associating with digital. As a matter of fact, in terms of ticket size, JioCinema has the largest sponsor across both TV and digital. During the coming matches, JioCinema is expecting to add more advertisers as enough data is now available for brands to evaluate where their investments bring value. Due to its addressable nature and accurate measurements, digital will continue to attract more brands,” read the release.

“This year, JioCinema aims to control approximately 70% of the total advertising expenditure on the 16th season of IPL. There are quite a few new categories of sponsors on-board with digital this year including tourism, audio streaming, BFSI among others,” mentioned the release.

In terms of viewership and app downloads too, JioCinema is shattering all previous records. The concurrent viewership has already touched a peak of 2.4 crore viewers. JioCinema continues to be one of the most downloaded apps globally. In the upcoming matches, the concurrent viewership of JioCinema is going to set several new unprecedented records,” stated the release.