A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
ACKO, Aditya Birla Group, IDFC First Bank, Atomberg, Vimal, Sensodyne, Veeba, Ultratech Cement, Kalyan Jewellers, Raymond, Godrej Locks come onboard
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
As part of the sponsorship, the Invest Barbados logo will be prominently displayed on the back of the Barbados Royals' matchday and training jerseys
Puma India will provide RDT and performance gear for the participating runners. The sports brand will also supply inner thermals and specialized sporting gear
The agreement will see FREEMANS logo displayed on Kerala Blasters team kits, official merchandise and throughout their stadium facilities
After prolonged funding winters, startups have again made a beeline at India’s most popular sports tourney this season, many of them are fintech
The Indian economy remains a bright spot in the midst of global economic turmoil which will attract the present and new investors in the coming days, say experts
The partnership over four seasons will begin from the 2023-24 season and go on till 2026/27
Also, some legacy brands, which typically choose television, have decided to go only-digital this year
Maruti Suzuki India, Dabur India, Mondelez India, HUL among the sponsors
The partnership will begin with the three-match ODI series against Australia starting September 22, 2023
The partnership is intended to enhance the brand’s visibility and awareness, especially in tier 1 and 2 towns, the company said
The FMCG brand has reportedly come on board for both the TV & digital coverage of the two tournaments
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
The Minister of State for Finance Pankaj Chaudhary shared the numbers while responding to a query on the sporting body's income, expenditure and tax details
The associate sponsorship for TV has been priced at Rs 19.66 crore, whereas it is Rs 18 crore for the powered by sponsorship on Disney+ Hotstar
Reports say that the deal was bagged at a base price of Rs 358 crore
The cricket board seems to be in correction mode after two abrupt exits of previous lead sponsors - Byju’s and Oppo
e4m explores the audiences' interest in sports other than cricket and how it is working out for brands
The total count of sponsors now stands at 26
The sponsors include names like Dream11, JioMart, PhonePe, Tiago EV, Appy Fizz, ET Money, Castrol, TVS and Oreo
Indian sports industry surpasses Rs 14,000 crore in spends
Players and official members of the Lucknow Super Giants will sport the Shyam Steel logo on the jersey
Tata Motors, Tata Capital, Hero Vida, BoB, MPL Striker, World Gold Council, H&M, JSW Paints, Noise and Apar Industries have come on board, e4m has learnt exclusively
Sponsorships for IPL and BCCI titles as well as Jersey will expire this year
At e4m-GroupM Let’s Play: Marketing summit, a panel of industry experts discussed the topic, Sponsorship Rights Packaging 2.0
The sponsorship deal may last only till March 2023
Yes, says Atit Mehta, Byju’s Marketing Head, who insists that all sports sponsorship deals will be honoured, and the call on their renewal will be taken when the time comes
The deal, which is for the 2022-23 season, will cover all international & domestic matches
The tournament is slated to start on Oct 11, but there is no clarity about the Indian team sponsors or on-air advertisers
The partnership aims at driving awareness and relevance as consumers begin to understand the benefits of owning EVs, the company said
While some experts feel these companies will have to re-look the big spends they incur on IPL, others say it is too early to say anything about the league’s next season as a lot can change by then
Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick off multiple marketing goals
PEs have been infusing millions of dollars in technology and D2C brands enabling them to spend a hefty amount on the tournament
Reliance Industries' subsidiary Indiawin Sports, which owns Mumbai Indians, had reported revenue of Rs 336.25 crore in FY21
The virtual wedding took place on YUG, a Metaverse platform, on 5th Feb 2022 and coincided with the physical event held in Bhopal
RuPay is associated with the league as the title sponsor and A23 is signed as 'powered by' sponsor in a multi-year deal
The league, which began on 22 Dec 2021 will culminate in in Feb 2022
The film is set to hit theatres on April 14, 2022
vivo, Tata Motors Commercial Vehicles, A23, Dream11, Mfine, Byju’s, Officer’s Choice and Parimatch News come onboard
Gaming platform A23 has been signed on as 'Powered By' sponsor in a multi-year deal
The 13th Esports World Championships will be held from November 16-20
Brands like SportGully, 1NE, and Baskin-Robbins in the sponsor list
Here's a list of 10 such brands that have partnered with one or more IPL teams this season
The brand will continue to be seen on the front of the official KBFC jersey that will be donned by the players during all ISL matches
Dream11, Vimal Pan Masala, CoinSwitch, and BharatPe have come on-board as sponsors
Pan Bahar, Byju’s, Mahindra Sports Utility Vehicles, Kent Mineral RO, Fogg, UltraTech Cement and Pharmeasy are the ones who have come on board
Recently launched Hindi news channel has signed 12 sponsors so far
The broadcaster has six confirmed sponsors including Byju's, Dream11, Vimal, and Coca-Cola