IPL 2024: TV viewership crosses 40 crore for first 18 matches
Disney Star records 15% growth in watch-time vs 2023 for live broadcast of the first 18 matches
As per BARC, more than 40 crore viewers tuned in for the live TV broadcast of the first 18 matches of IPL 2024 on Disney Star network, marking the highest-ever cumulative reach for the live broadcast of 18 matches. The broadcaster has also recorded 12380 crore minutes of watch time, a growth of 15% compared to 2023 edition. Additionally, the TVR witnessed a growth of 17% compared to 2023 edition, Star Sports said in a release.
“Star Sports will celebrate fans through a special week, starting 15th April, highlighting the ‘Ajab fandom of IPL’ and paying homage through various initiatives that highlight the distinct ways each fan engages with their favourite sport and teams,” the reelase stated.
IPL 2024 started on March 22, 2024.
