Japanese design firm Basco’s launches India operations

Japanese design agency Basco’s Inc has launched its operations in Mumbai to service the Indian domestic markets, specialising in new product development and all aspects of commercial design.

Announcing the launch, Tetsu Kimura, Founder & CEO, Basco’s, said, “The Japanese design firm is here to offer cutting edge creativity to an increasingly exciting Indian market. The school of design, characterised by calligraphy, the unique use of space, simplicity, subtlety and discipline characterised in the Zen way of life, will cater to Indian brands as per their target audiences and marketing strategies.”

According to Kimura, over the next few decades, India was expected to see monumental consumer growth and heightened competition amongst products and services. “I would rate distinct designing very high for procuring the eyeballs, particularly in a market where the consumer is increasingly spoilt for choice. We at Basco’s have helped major players in the Japan market for the last 25 years, and we are confident we can bring our unique know-how of one of the world’s most sophisticated consumer markets to the Indian market place,” added Kimura.

The India venture, Basco’s Japan, is being jointly launched by Basco’s Inc, Maido Enterprises Pvt Ltd, and La Ditta Ltd (Japan), and headed by Harry Cheng.

The design firm would be creating an independent team of young designers, who would be well versed with intricacies of Japanese designing. Cheng said, “Our first batch of three young designers is ready with a five-month stint in Japan. It is the first time Indian design graduates have trained formally in a design company in Japan.”

He further said, “Basco’s will also advise clients on bringing in new products to market. In India, we will bring the know-how of consumer consumption growth that Japan has undergone and find ways to apply it in the Indian context.”

Some of Basco’s key clients in the Japanese market include Singapore Airlines, Emirates Airlines, All Nippon Airways, Ritz Carlton Hotel, Audi, Adidas, Panasonic, Sharp, Mitsui Bussan, and Sojitz, among others.