Max New York Life ropes in Big B as brand ambassador for Max Vijay

Max New York Life has appointed Amitabh Bachchan as brand ambassador for Max Vijay, a brand specifically targeted at providing financial inclusion to the underprivileged masses. Max Vijay has been designed keeping in mind the savings and protection needs of the common people.

Speaking on the occasion, Rajesh Sud, CEO & Managing Director, Max New York Life Insurance, said, “In a number of his earlier movies, Amitabh Bachchan became synonymous with the name ‘Vijay’, a people’s hero who fought for the cause of the common man by standing up for their rights. His appointment as the brand ambassador for Max Vijay, is a rebirth of the old Vijay, who is today propagating the cause of small savings and financial inclusion for the underserved masses of the country.”

He further said, “We launched Max Vijay with a dream of providing financial inclusion to millions of underprivileged households across the country. Since the launch of Max Vijay in late 2008, our focus has been on testing the product in select markets and expanding distribution in a phased manner. Max Vijay has already provided financial inclusion to over 65,000 households till date. The appointment of Bachchan marks our next phase of expansion and we believe that Max Vijay has the potential to touch the lives of over 10 million households in the next two years.”

Max Vijay takes into account the unpredictability and uncertainty in income flows and the difficulties faced by the common man in saving small amounts. It offers the benefit of stable investment returns along with insurance and savings, at low entry-level premiums of Rs 1,000, Rs 1,500 and Rs 2,500.