29% growth in ratings due to IPL 2023: Disney Star
As per the broadcaster, 140 million viewers tuned in for the live broadcast on opening day
Disney Star, the official television broadcaster of TATA IPL 2023, has said that it has clocked a total of 8.7 billion minutes of consumption on TV for the opening match, a massive 47% growth in comparison to last year.
As per the broadcaster, 140 million viewers tuned in for the live broadcast on opening day, which included the Opening Ceremony with 130 million watching the first match between Gujarat Titans and Chennai Super Kings.
“We are humbled by the overwhelming response that #IPLonStar has received from fans across the country. The massive growth in viewing time is a testament to the success of our campaign, focus on building virtues of Star Sports’ broadcast, continuing dominance of linear Television as the preferred platform for uninterrupted viewing of live Cricket and most of all, the deep relationship we share with Cricket fans. This also reiterates the popularity of TATA IPL as the premier Cricket tournament in the world. We will continue to stay committed in our endeavour of serving fans through the power of storytelling, the best-in-class coverage and customization at scale,” said Sanjog Gupta, Head – Sports, Disney Star.
According to industry sources, one of the reasons for IPL’s viewership growth on linear TV is deeper penetration of the Star Sports channels, which is around 90% homes as compared to 80% homes in the last IPL.
