IPL 2023: Disney Star signs 11 sponsors and 55 brands
Dream11, Airtel, Coke, Asian Paints, Pepsi, Tata and Vivo are among the main sponsors, said sources privy to the matter
As IPL 2023 nears, Disney Star has signed 11 sponsors and has more than 55 brands onboard so far, revealed sources close to the development. Dream11, Airtel, Coke, Asian Paints, Pepsi, Tata and Vivo are believed to be some of the main sponsors. While the broadcaster is tight-lipped about the details, highly placed sources have confirmed the development to exchange4media.
It is also learnt that the 55 brands that have signed the deals are largely from categories like fantasy gaming, beverage, telecom, Fintech, Insurance, Auto, Online delivery, Consumer Durables, Paints, FMCG and travel.
“Details of presenter and co-presenter sponsors, and additionally many other deals are still under discussion,” revealed a source.
exchange4media reached out to Disney Star for comments but did not get a response at the time of filing of this story.
Earlier this week, Disney Star announced that it will telecast 12 IPL matches on its free-to-air channel Star Utsav Movies for the first time since the network bought TV rights to the tournament. The move is expected to give a big boost to Disney Star's viewership in the rural market.
“With Jio giving them competition this year, the broadcaster is playing smart and coming up with newer ways to catch more brands. One should expect the number to cross 75 as they near the tournament," said another industry veteran.
