After collaborating on Bigg Boss Hindi, Danube Properties extends its association with the Marathi edition, using JioStar’s multi-platform ecosystem to deepen its regional, culture-led brand strategy
Venkata Peri has worked with global firms including IBM, Deloitte and PwC
AJIO breaks tradition by launching Varun Dhawan on LinkedIn in an innovative campaign for its Black Friday sale
Prior to this, Tejkarran Singh Bajaj held the role of Head of Originals at Jio Studios
Paralympic Games Paris 2024 is scheduled to take place from August 28 to September 8
Prior to this, Ashwin Kumar Iyer was with Paytm Ads as Asst. General Manager
Before this, Datta was with CRISIL as its Associate Director of Corporate Communication
While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
How brands can maximise impact with the year’s most thrilling cricket lineup
Ishan Chatterjee had been with YouTube for the last 13 years. He last served as Director for YouTube India
Sources indicate that he is set to join JioCinema as Chief Marketing Officer
Through insightful trend conversations with key fashion opinion leaders, Ajio and Vogue India will delve into the most pressing topics and emerging trends in the fashion world
The partnership involves interviews, footage-based clips, studio content, and build-up videos, catering to a diverse and multi-lingual audience
With 20 concurrent feeds, JioCinema will ensure fans catch every thrilling moment
Sushant Sreeram was with Prime Video for over six years and was elevated to Country Director in 2023
According to the network, IPL 2024 was a huge success on JioCinema, reaching 620 million viewers, a growth of 38% YoY
The coverage will be available across the Sports18 Network and for free on JioCinema
Bharath Ram appointed as Chief Product Officer & Ad Tech Platform Lead, Vijay Sheshadri as Chief Technical Advisor & Shoury Bhardwaj as Engineering Leader
The study measured key performance metrics, such as distraction levels, mental effort required to understand and remember ads directly from viewers' brains
Siddharth Kedia was earlier CEO of Nodwin Gaming
As per the channel, the viewership was boosted by consumption through JioTV – in-app, c-TV, and via JioTV on MyJio app and JioBharat phones
Bigg Boss OTT 3 is set to premiere on 21st June with Anil Kapoor as the host
The awards honour the remarkable accomplishments and contributions of women in the entrepreneurial and corporate space across diverse domains
According to the platform, the 17th edition got over 35,000 crore minutes of watch time
Platform releases trailer of the reality show
Industry is a divided house on Jio’s new offering, with some saying it will disrupt the Indian OTT landscape, while others suggesting the platform will have to raise the prices eventually
Sant joined Jio Studios in 2018
The online poker platform joins as JioCinema's Associate Sponsor
The film is set to release on June 14th
Family plan is available at Rs 89/month for up to any 4 devices. Sports content including the ongoing IPL will continue to be available for free
She joined the company in January 2022 as Head of Sales Strategy.
The digital platform has released two teasers on social media hinting at an ad-free plan
TATA IPL recorded 933 crore minutes of watch time and 13 crore viewers for the match
Prior to this, Shivani Tiwari was Flipkart as Growth Marketer
Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open system with more competition and potentially more control over data
Mumbai-based Antony Joseph Dcruz won the top prize of gold worth INR 50 lakhs
The watch-time clocked was 660 crore minutes
CTV provides advertisers an opportunity for precise targeting amongst affluent consumers with fewer spillovers, say experts
Some digital sponsors are Dream11, Tata Motors, SBI, Cred, AMFI, Upstox, Charged by Thums Up, Britannia, Pepsi, Parle, Google Pixel, Haier, Jindal Steel, Vodafone, Dalmia Cements, Kamla Pasand, Rapido
Anup Govindan, Head of Revenue, Viacom18 Sports, talks about JioCinema’s preparations for IPL 2024 and offerings for advertisers
Industry experts believe while digital, with smaller ticket size, will attract higher number of brands, TV will be preferred by advertisers for its higher recall value
Five select brands will be exclusively presented in the opening five overs of the Chennai Super Kings vs Royal Challengers Bangalore match on March 22 on JioCinema
Experts believe deal closures are taking longer as brands are hoping broadcasters will lower rates closer to the start; the upcoming elections is also being seen as a factor
HDFC PayZapp, Dalmia Cement, SBI, Britannia, Parle Hide & Seek and Charged By Thums Up are the sponsors that came on board with the streaming platform for the upcoming IPL
Tata IPL 2024 will commence on JioCinema with Chennai Super Kings taking on Royal Challengers Bangalore on March 22
JioCinema’s TATA IPL 2024 film with Captain Cool will be followed up with another one featuring Jasprit Bumrah and Kapil Dev together
Negotiating for IPL ad rates is likely to be challenging as the merged entity is at an elevated position in terms of sports programming, share marketers
Simran Channey Gaglani, AVP, Brand Solutions, Viacom18 Sports, spoke about 'The Rise of Digital' at the unveiling of the Pitch Madison Advertising Report
The caravan, which has travelled to top Indian cities has featured several prominent advertisers who spoke about their experiences with TATA IPL on JioCinema last year
Passive no more: How CTV is changing at-home entertainment for viewers and advertisers