IPL 2023 on TV crosses last season's reach by 21%: BARC data
The cumulative reach on Star Sports for live broadcast of 48 matches stands at 451 million unique audience
The Indian Premier League (IPL) 2023 on Star Sports broke last year's record. According to the BARC data for 48 matches shared by the broadcaster, the cumulative reach for live broadcast of 48 matches stood at 451 million unique audience. It's 21% higher as compared to last year's full season's reach. Also, it's 33% higher than last year's season with the same number of matches.
According to the broadcaster, the highest ever reach garnered in HSM, North and West in the history of IPL. It is also highest ever reach in states like Gujarat, Maharashtra, UP, Rajasthan, MP, Bihar, Pune/ Haryana/HP, Odisha and Bangalore and second highest ever in Delhi, Mumbai and Karnataka.
Meanwhile, TV saw 266 billion minutes consumption for the first 48 matches – which is the second highest ever (excluding COVID years).
Additionally, there is also growth of 29% in TVR for the first 48 matches.
The league also recorded the highest HD reach of 86 million which is 3.4 times higher than the last year's season.
