TV rating for IPL 2023 up 25 per cent from last year: BARC
According to BARC, over 300 million tuned in for the live broadcast of the first ten matches
More than 300 million people tuned in for the live broadcast of the first ten matches of TATA IPL on Star Sports, the official television broadcaster of the tournament, according to BARC data shared on Thursday.
According to a release shared by Disney Star, its channel Star Sports has clocked 6,230 crore minutes of watch time for the opening 10 matches with a cumulative reach of 30.7 crore viewers for the first 10 matches.
As per BARC data and Disney Star, the broadcaster has garnered 23% more viewers compared to the previous IPL edition, which happens to be the second-highest ever in the IPL history, not taking into account the years when the world was hit by COVID.
According to BARC data, the average watch time of live broadcast was also up by 25 per cent since 2022.
BARC data further shows that the television rating for IPL 2023 reached a TVR of 5.1 which is up by 25 per cent from last year.
The first ten matches of IPL achieved peak concurrency of 5.6 crores on TV while it was 1.8 crore on digital, BARC said.
For the opening match, the broadcaster witnessed an enormous 31% growth in TV ratings along with a growth of 20% in reach compared to last season, Disney Star said in a press release.
“Additionally, Tata IPL on Star Sports delivered 14 crore viewers on opening day with a peak concurrency of 5.6 crores and an engagement of 76 minutes. Star Sports is optimistic that its efforts will continue to keep fans glued to their TV screens and create an unforgettable viewing experience that celebrates the spirit of IPL 2023,” the broadcaster said.
