live-broadcast
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India matches have registered peak live concurrency of more than 50 million viewers

e4m Staff Nov 10, 2023 9:00 AM

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The cricketing extravaganza has also grossed its highest-ever reach of 291.4 million in the Hindi-Speaking Market (HSM)

exchange4media Staff May 5, 2023 12:11 PM

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According to BARC, over 300 million tuned in for the live broadcast of the first ten matches

exchange4media Staff Apr 13, 2023 1:05 PM