World Cup 2023 live broadcast viewership close to 450 million
India matches have registered peak live concurrency of more than 50 million viewers
live-broadcast
IPL 2023 records live broadcast reach of 434.2 mn: BARC
The cricketing extravaganza has also grossed its highest-ever reach of 291.4 million in the Hindi-Speaking Market (HSM)
TV rating for IPL 2023 up 25 per cent from last year: BARC
According to BARC, over 300 million tuned in for the live broadcast of the first ten matches