'Always a part of our family', says Amul in tribute to Anil ‘Billy’ Kapoor
Kapoor was an integral part of many of Amul’s memorable campaigns and the launch of a number of its brands
Amul has released a poignant topical, paying tribute to the late Anil ‘Billy’ Kapoor, Chairman Emeritus at DraftFCB+ Ulka.
The creative features the Amul girl engaged in a discussion with Kapoor with the words ‘You will always be a part of our family’ in the background.
Kapoor was an integral part of many of Amul’s memorable campaigns and the launch of a number of its brands. Such a tribute, considering their long-standing association, is befitting.
#Amul Topical: Tribute to one of the doyens of the Indian advertising industry... pic.twitter.com/yje34r3tKd
— Amul.coop (@Amul_Coop) April 13, 2021
Many industry leaders also came out and lauded Amul’s creative, with IPG Mediabrand’s Shashi Sinha calling Amul “an amazing client.” Ashish Bhasin, CEO, Asia Pacific and Chairman India, Dentsu also applauded the creative.
Anil Kapoor, Chairman Emeritus at DraftFCB+ Ulka, passed away on April 12 after a prolonged battle with cancer. One of the doyens of the Indian ad industry, Kapoor has been behind some of the most memorable ad campaigns the country has ever seen.
