While the show’s makers say roping Anil Kapoor was to maximise engagement & reach across different platforms while scaling profitably, industry observers say the move is likely for streamlining costs
In an exclusive chat with e4m, Alok Jain, President-General Entertainment, Viacom18, shared the network’s strategy in roping Anil Kapoor as the new host of Bigg Boss OTT, advertisers’ response & more
Kapoor's unassailable stature that can connect across audience age groups in the entertainment realm is the idea behind the collaboration, the company said
Guest Column: Marketing Consultant Kinjal Medh said that Kapoor’s vision for an agency was to be a true strategic partner to clients & growing with their business growth
Ramesh Narayan of IAA remembers Anil 'Billy' Kapoor for his forthrightness, his exceptional confidence and his unwavering efforts to always put the industry first
Guest Column: Prasoon Joshi, Chairman APAC & CEO McCann World Group India, wrote how determined & optimistic Draftfcb-Ulka Chairman Emeritus Anil Kapoor was despite his health taking a downward turn
In the video, the ageless actor expresses his happiness on joining the platform and says that he has got a few surprises for his fans and asks them to keep a lookout for his videos on TikTok