Amul Lassi video goes viral over fungus claims, company responds
The dairy co-op has hit back at the video, saying that it was aimed at creating 'misinformation'
Amul has addressed a viral video, which claimed that the company's lassi packs has traces of fungus. A video that went viral on social media said that the beverage packs were tainted with fungus well before their expiry date.
Amul has hit back at these claims, calling the viral video "fake." The company shared its statement through its social media handles, clarifying that the creator of the viral video has neither contacted Amul for clarification nor shared the location where the so-called tainted lassis were purchased from.
"We wish to assure you that Amul Lassi is made at our state-of-the-art dairies and undergo strict quality checks for product quality and integrity of packaging," said Amul.
"We noticed in the video that the packs are damaged from the straw hole area. It can also be seen in the video that liquid is leaking from this hole. The fungus development in these packs are [sic] due to this hole which the maker of the video is most probably aware of," it added.
The company then went on to say that all its products have a declaration for consumer safety, which says, "DO NOT BUY PUFFED/LEAKY PACKAGES."
The company alleged that the video aimed at creating misinformation and spreading unnecessary fear and concerns among consumers.
Recently, a de-influencing video featuring Revant Himatsingka put Cadbury's Bournvita on full blast about its health claims. The company reacted by sending a legal notice to Himatsingka and refuting the allegations.
Cadbury was severely criticised for what was called a disproportionate response to a viral video. Child rights' body the National Commission for Protection of Child Rights even asked the company to withdraw all its 'misleading' ads.
