The campaign aims to encourage children to spend more time in the sunlight

e4m Staff Jul 11, 2024 2:10 PM

As per media reports, an HUL executive during the company earnings call said that the labels of the category have been changed to FND ‘which is a much better way to call it’

e4m Desk Apr 25, 2024 12:33 PM

The Ministry of Commerce and Industry cited NCPCR's inquiry, stating that there is no 'health drink' defined under the FSS Act 2006

e4m Desk Apr 13, 2024 4:26 PM

The dairy co-op has hit back at the video, saying that it was aimed at creating 'misinformation'

exchange4media Staff May 26, 2023 1:06 PM

Industry experts push for more social media drills and empathy towards consumer sentiments as the way forward

Tanzila Shaikh May 2, 2023 8:59 AM

In an exclusive chat with e4m, ‘Foodpharmer’ shares his experiences post the Cadbury fiasco and the various facets of the influencer marketing medium

Tanzila Shaikh Apr 28, 2023 8:59 AM

The show has curated a panel of health experts to discuss the latest controversy from the brand world

exchange4media Staff Apr 27, 2023 4:12 PM

The company has been asked to submit a report in a week

exchange4media Staff Apr 26, 2023 6:31 PM

'Listen, clarify and assure,' say experts who think that Cadbury ought to have taken notes from its handling of the 2003 worm controversy

Tanzila Shaikh Apr 20, 2023 2:03 PM

In the wake of the Bournvita controversy, brand experts say influencers now want to be seen as loyal to their followers too and the creator economy is getting more community-driven

Tanzila Shaikh Apr 17, 2023 9:23 AM

The 'deinfluencing’ video claims Cadbury Bournvita has excessive sugar content and other ingredients that can cause harmful diseases like cancer

exchange4media Staff Apr 10, 2023 6:30 PM

We look back at campaigns that were appreciated on various fronts this year

Tanzila Shaikh Dec 30, 2022 8:59 AM

Times when brands failed to grasp the pulse of the audience

Tanzila Shaikh Dec 29, 2022 9:07 AM

Here's our pick for the most creative spots between November 1st and 15th

exchange4media Staff Nov 22, 2022 9:11 AM

Ogilvy's Harshad Rajadhyaksha and Kainaz Karmakar speak to e4m about the creative process behind the 'Forced Packs' campaign and address the praises and criticisms that came their way

Tanzila Shaikh Nov 15, 2022 8:37 AM

The campaign #FaithNotForce by Ogilvy aims to enlighten parents to take notice of their children’s true talent instead of forcing them into preset career moulds

exchange4media Staff Nov 12, 2022 8:30 AM

How brands did their bit to raise awareness about mental health and erase the stigma surrounding it

exchange4media Staff Oct 10, 2022 8:44 AM

As an extension to the campaign, the brand has partnered with athletes Anahat Singh, Hima Das and Ashish Kumar Chaudhary

exchange4media Staff Aug 20, 2022 7:59 AM

The campaign is supported with a high-decibel integrated marketing campaign

exchange4media Staff May 15, 2022 4:00 PM

At IMA 2021, Amit Rathi, VP Global lead, agency lead and strategy, Yellow.ai., shared how Bournvita leveraged Yellow.Ai’s automation capabilities to drive conversation around children mental health

exchange4media Staff Mar 15, 2022 8:52 AM

The digital campaign by Ogilvy India has been created following a 2X increase in mental health search queries since the start of the lockdown

exchange4media Staff Oct 9, 2021 6:00 PM