Bournvita teams up with Rahul Dravid for 'D for Dreams' campaign
The campaign aims to encourage children to spend more time in the sunlight
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Horlicks, Boost renamed as ‘functional nutritional drinks’
As per media reports, an HUL executive during the company earnings call said that the labels of the category have been changed to FND ‘which is a much better way to call it’
Bournvita to be removed from 'health drinks' category: Centre tells e-comm companies
The Ministry of Commerce and Industry cited NCPCR's inquiry, stating that there is no 'health drink' defined under the FSS Act 2006
Amul Lassi video goes viral over fungus claims, company responds
The dairy co-op has hit back at the video, saying that it was aimed at creating 'misinformation'
Post Bournvita, do brands need new lessons in crisis management?
Industry experts push for more social media drills and empathy towards consumer sentiments as the way forward
I have no motive but to say the truth: Revant Himatsingka on Bournvita row
In an exclusive chat with e4m, ‘Foodpharmer’ shares his experiences post the Cadbury fiasco and the various facets of the influencer marketing medium
Zee Business' ‘Aapki Khabar, Aapka Fayda’ sheds light on Bournvita Controversy
The show has curated a panel of health experts to discuss the latest controversy from the brand world
Child rights body asks Bournvita to remove 'misleading' ads
The company has been asked to submit a report in a week
Bournvita gets bitter over sugar controversy: What should have been the right response?
'Listen, clarify and assure,' say experts who think that Cadbury ought to have taken notes from its handling of the 2003 worm controversy
What happens when influencers take the de-route?
In the wake of the Bournvita controversy, brand experts say influencers now want to be seen as loyal to their followers too and the creator economy is getting more community-driven
Cadbury Bournvita responds to 'taiyari diabetes ki' video
The 'deinfluencing’ video claims Cadbury Bournvita has excessive sugar content and other ingredients that can cause harmful diseases like cancer
Best ads of 2022: Campaigns that raised the creative barometer
We look back at campaigns that were appreciated on various fronts this year
Campaigns of controversy: The most polarising ads of 2022
Times when brands failed to grasp the pulse of the audience
Best ads of the fortnight: Hershey's ad is ghoulishly good, Mondelez's gets 5 stars
Here's our pick for the most creative spots between November 1st and 15th
Cadbury’s Bournvita ad: Force fit or tour de force?
Ogilvy's Harshad Rajadhyaksha and Kainaz Karmakar speak to e4m about the creative process behind the 'Forced Packs' campaign and address the praises and criticisms that came their way
Bournvita sends a message to parents with 'forced packs' this Children's Day
The campaign #FaithNotForce by Ogilvy aims to enlighten parents to take notice of their children’s true talent instead of forcing them into preset career moulds
World Mental Health Day: Best ads that shined spotlight on depression and anxiety
How brands did their bit to raise awareness about mental health and erase the stigma surrounding it
Cadbury Bournvita's latest campaign talks about ‘Tayyari Jeet Ki’
As an extension to the campaign, the brand has partnered with athletes Anahat Singh, Hima Das and Ashish Kumar Chaudhary
Bournvita Biscuits promises ‘More Taakat To You’ in latest campaign
The campaign is supported with a high-decibel integrated marketing campaign
‘Bournvita’s mental health campaign touched 1.5M parents through WhatsApp chatbot’
At IMA 2021, Amit Rathi, VP Global lead, agency lead and strategy, Yellow.ai., shared how Bournvita leveraged Yellow.Ai’s automation capabilities to drive conversation around children mental health
Kids' mental health becomes the focus of Bournvita's new campaign
The digital campaign by Ogilvy India has been created following a 2X increase in mental health search queries since the start of the lockdown