Astral ‘bonds’ with SRK's ‘Jawan’
The association marks a strategic move to promote the company’s flagship brand Bondtite
Astral has struck a collaboration with Shah Rukh Khan-starrer "Jawan". The association marks a strategic move to promote the company’s flagship brand Bondtite.
Speaking about this exhilarating partnership, Kairav Engineer, Executive Director at Astral Limited, shared his enthusiasm, stating, "We are delighted to team up with 'Jawan,' a movie that resonates with values of determination and unity, much like our Bondtite that form unbreakable bonds. We eagerly anticipate the release of the movie on 7th September and the impact of our shared message."
As the release date of "Jawan" draws near, Astral Limited is excited to witness the impact of this partnership and the alignment of values between the brand and the movie's ethos.
Astral Adhesives have also released a short-promo featuring Shah Rukh Khan promoting Bondtite and the association with the tag line #EkdumTightEkdumRight.