Pathaan and the rising brand value of SRK have played a major role in building anticipation for Jawan, leading to a spike in brands who want to associate with the film, say experts
Created to mark 25th anniversary, the first-ever TVC of the brand built an emotional connection with the TG, created a high recall value & emphasised the pan-India presence
The second fortnight of 2022 was all about Republic Day campaigns, strong product pitches, and stellar representations of creativity, which left the audiences and critics impressed
Kairav Engineer, VP- Business Development, Astral, said that Singh coming on board will help in strengthening their brand equity and solidify their leadership position in the category