mondelez
The brand won the gold metals across categories for their creativity, innovation and excellence
Prior to this, Pamela Forbus was with Pernod Ricard as SVP, Chief Marketing Officer - North America
The launch will also be supported by a 360-degree communication campaign
The brand won 14 metals, including 9 golds and 5 silver metals across categories for their outstanding work and innovation
e4m Desk Jul 19, 2024 11:10 PM
Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating
Payal Gwalani Jun 26, 2024 9:29 AM
Campaigns for VML, Ogilvy India, Leo Burnett, DDB Mudra Group, Wieden+Kennedy, and McCann Worldgroup made the cut
e4m Staff Jun 16, 2024 3:42 PM
The campaign, by Wavemaker, promotes imagination among kids through the concept of animated virtual friends
e4m Staff Mar 27, 2024 1:02 PM
While Wavemaker India took home the Best Media Agency of the Year award, Mondelez India Foods bagged the Best Media Client of the Year honour
e4m Staff Mar 23, 2024 8:04 AM
Nitin Saini, Vice President - Marketing of Mondelez India Foods, spoke about the company acing the game of building iconic brands at the India Brand Conclave 2024
Sohini Ganguly Feb 2, 2024 4:57 PM
Cadbury Silk's ‘The Story of Us’ campaign uses AI to create personalized animated love stories of and by consumers
e4m Staff Jan 31, 2024 12:56 PM
The Grand EFFIE was won by Enormous for Jaquar’s campaign ‘Unimaginable Brand Extensions’
e4m Staff Jan 19, 2024 10:43 PM
From Tata AIG’s reverse copy to Cadbury's clever ad for its 200th anniversary, brands’ love for print advertising is being noted and appreciated by audiences across platforms
Tanzila Shaikh Jan 10, 2024 1:23 PM
Experts weigh in on the spook-tacular marketing opportunity that is Halloween, which has been steadily bewitching Indian consumers
Tanzila Shaikh & Nilanjana Basu Oct 31, 2023 9:10 AM
Saini, Vice President- Marketing, Mondelez India, lets us in about Oreo's brand new campaign for ICC Men's Cricket World Cup with ambassador Dhoni and the winning partnership between the two
Tanzila Shaikh Oct 12, 2023 1:42 PM
Maruti Suzuki India, Dabur India, Mondelez India, HUL among the sponsors
On the occasion of Raksha Bandhan, we spoke to Nitin Saini, VP- Marketing, Mondelez India, about their #BrothersWhoCare campaign & more
Tanzila Shaikh Aug 30, 2023 6:37 PM
She was previously the India Consumer Digital Leader at the multinational confectionery, beverage and snack food company
exchange4media Staff Aug 14, 2023 4:35 PM
The award recognizes and celebrates the exemplary work done by brands in the digital media ecosystem
exchange4media Staff Aug 10, 2023 9:25 PM
Nitin Saini, VP of Marketing at Mondelez International and Sukesh Nayak, CCO of Ogilvy India, let us in on the brand's latest AI-led campaign and the many learnings that came with it
Sohini Ganguly Aug 7, 2023 9:19 AM
#MyBirthdaySong is a campaign created by Mondelez India's partners Ogilvy and Wavemaker
exchange4media Staff Jul 26, 2023 4:38 PM
Jain will be reporting to Deepak Iyer, EVP and President - APAC, Middle East and AMEA
exchange4media Staff May 17, 2023 8:56 AM
eBuX, developed by AGL, is a comprehensive eRetail Analytics solution that helps brands monitor online presence
exchange4media Staff May 16, 2023 1:24 PM
The Pitch CMO Summit saw the Vice President of Mondelez International share interesting insights on how Mondelez marries ideas and technology for brand building
exchange4media Staff Mar 27, 2023 1:36 PM
Cadbury 5 Star introduces the ‘Mush Detector’ with a campaign by Ogilvy India
exchange4media Staff Feb 4, 2023 9:03 AM
Grand EFFIE was won by Leo Burnett India for Whisper India’s campaign, 'Meta presents Special Award for creator marketing' was awarded to Mondelez, Wavemaker, and Ogilvy
exchange4media Staff Jan 13, 2023 10:40 PM
Saini, VP of Marketing at Mondelez India, talks about Fuse's tie-up with the marathon, 5-Star's latest campaign and more
Neeta Nair Jan 13, 2023 12:40 PM
Here's our pick for the most creative spots between November 1st and 15th
exchange4media Staff Nov 22, 2022 9:11 AM
The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing
Tanzila Shaikh Nov 17, 2022 9:05 AM
Ogilvy's Harshad Rajadhyaksha and Kainaz Karmakar speak to e4m about the creative process behind the 'Forced Packs' campaign and address the praises and criticisms that came their way
Tanzila Shaikh Nov 15, 2022 8:37 AM
He will be succeeding Anil Viswanathan, who has been elevated as Managing Director, Vietnam, Southeast Asia, Mondelēz International
exchange4media Staff Oct 18, 2022 3:43 PM
He will be replacing Hemant Rupani who was recently appointed as President for the company's South East Asia (SEA) Business Unit
Tanzila Shaikh Oct 17, 2022 5:40 PM
e4m spoke to Ogilvy’s Sukesh Nayak about the creation of the campaign
Tanzila Shaikh Oct 14, 2022 12:09 PM
Mondelez replicated Times of India's April 2011 front page where India's World Cup win and 2G scam were big news, and several top publications fell for the ruse
exchange4media Staff Oct 6, 2022 10:56 AM
With consumers spending more time online, it's imperative for brands to engage them on digital platforms, and data is just the tool for that, says Krishnan, Head of Media at Mondelez India
Mansi Sharma Sep 20, 2022 12:29 PM
The TVC introduces a refreshed take on brand purpose to evoke small acts of kindness
exchange4media Staff Sep 17, 2022 8:08 AM
As an extension to the campaign, the brand has partnered with athletes Anahat Singh, Hima Das and Ashish Kumar Chaudhary
exchange4media Staff Aug 20, 2022 7:59 AM
Publicis Groupe wins bulk of Mondelez’s global media business
exchange4media Staff Aug 17, 2022 4:16 PM
Balagopalan will continue to be Planning Head for Mumbai & Kolkata
exchange4media Staff Aug 2, 2022 4:08 PM
The winners were selected by a panel of industry veterans from close to 150 entries
exchange4media Staff Jul 22, 2022 9:35 PM
Singh Director, Marketing - Biscuits & Bakes, Mondelēz Intl, India, shares the brand is working on a high-decibel media campaign, executed by Leo Burnett and Wavemaker, to promote their partnership
Mansi Sharma May 26, 2022 8:32 AM
