Mia by Tanishq partners with Royal Challengers Bangalore’s woman team

The jewellery brand has come on board as the principal sponsor

by exchange4media Staff
Published: Mar 10, 2023 1:11 PM | 2 min read

Mia by Tanishq is partnering with Royal Challengers Bangalore's first all-women team as their principal sponsor.

After a successful collaboration with Indian Olympic women athletes last season, the jewellery brand is strengthening its long-standing commitment to encourage and support women in sports with cricket, the sport that resides in every Indian’s heart.

Speaking about the association, Shyamala Ramanan, Business Head, Mia by Tanishq said, "Our association with RCB women's team is a matter of great pride. Mia celebrates the modern woman achiever, who is fiercely independent, liberated, unapologetic about her choices, exuberates confidence, is a go-getter, and whose aura lights up everyone's lives. All the women players are trailblazers and each one of them is independent, a dreamer, an achiever, and self-expressive - they espouse everything that a Mia woman is.

The association has brought in perfect synergy as Mia is a brand for the contemporary Indian woman who believes in realizing her dreams and that she is limited only by her vision which is exactly what our athletes believe in."

Speaking on the occasion Rajesh Menon, Head & Vice President of RCB, said, “RCB is thrilled to partner with Mia by Tanishq, a brand that fits perfectly with our vision on the WPL franchise and how we wish to scale our marketing program with the help of like-minded partners. We look to build on the integrated marketing & communication plan from this season to a longer-term partnership.”