All India Inter University Cricket Tournament for Women 2022-23 to be live on MyySports
The tournament will be held from April 5 -11
women-cricket
Women in cricket: The new stars of the endorsement universe
Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
Mia by Tanishq partners with Royal Challengers Bangalore’s woman team
The jewellery brand has come on board as the principal sponsor
Hyundai Motor India renews partnership with Indian women cricketers
The brand has roped in Smriti Mandhana, Shafali Verma, Jemimah Rodrigues, Yastika Bhatia and Renuka Singh for #TheDriveWithin campaign
Star Sports launches promo for ICC Women’s T20 World Cup 2023
The promo is created and conceptualised by the in-house team at Disney Star
Women’s IPL media rights: A game well begun
Industry experts say at Rs 7 crore a match, it is a good deal for Viacom18, and if well marketed, the league has the potential to become a very big property in the coming years
BCCI and Mastercard launch #HalkeMeinMattLo campaign to promote women’s cricket in India
The campaign showcases the incredible game that women play and exhorts the viewers to support the women’s cricket team
Global eSports & Isobar India recreate cricket WC finals over ban on Afghan women team
Titled ‘The Protest Match’, the initiative recreated the Afghanistan women’s cricket team virtually, replicating the exact team that was banned from playing in real
‘Hyundai will continue investing in campaigns towards women empowerment'
Virat Khullar, Group Head – Marketing, Hyundai Motor India Ltd., talks about the insight behind the new campaign featuring Indian women cricketers, marketing spends, and more
Prime Video unveils integrated campaign for India-New Zealand women cricket series
The campaign features Mithali Raj and other top women cricketers
Women cricketers score big on brand associations
Ahead of ICC Women's T20 World Cup, brand expert discuss why the tides are turning in the favour of female players