royal-challengers-bangalore

boAt will be rolling out a 360-degree marketing campaign throughout the IPL season

e4m Staff Mar 28, 2024 12:48 PM

From Swiggy to Zepto, brands have come forward to celebrate the stunning performance and historic win as RCB lifts the maiden title

e4m Desk Mar 18, 2024 8:58 AM

The campaign is titled ‘5-star hotel like bathrooms’

e4m Desk Apr 19, 2023 4:35 PM

Additionally, the platform claimed that it has registered the highest ever number for any apps installed

e4m Desk Apr 18, 2023 9:51 AM

The Cheer Squad will wear a sustainable attire made of upcycled, recycled, and repurposed materials

e4m Desk Apr 14, 2023 11:51 AM

The partnership intends to strengthen connections with sports enthusiasts across the country

e4m Desk Apr 11, 2023 12:59 PM

The company will get an opportunity to create engagement activities for fans along with players such as Virat Kohli, Glenn Maxwell and Shikhar Dhawan

e4m Desk Apr 3, 2023 3:47 PM

The digital-first association will offer fans exclusive access to engaging content

e4m Desk Mar 30, 2023 11:36 AM

The wires and cable manufacturer has been onboarded as the Principal Partner for the Indian Premier League (IPL) for three years

e4m Desk Mar 30, 2023 10:39 AM

Players and official members of Team RCB to sport the KEI logo on the back of their official match jersey

e4m Desk Mar 29, 2023 5:30 PM

The brand will launch a limited edition RCB-themed Primus electric scooter, which will be gifted to the Player of the Match

e4m Desk Mar 27, 2023 11:19 AM

The brand has come on board as RCB’s ‘Proud Banking Partner’ for the 2023 season

e4m Desk Mar 15, 2023 12:01 PM

The jewellery brand has come on board as the principal sponsor

e4m Desk Mar 10, 2023 1:11 PM

Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick off multiple marketing goals

Shantanu David May 18, 2022 8:39 AM

Munch has introduced limited-edition packs featuring RCB, Punjab Kings, Sunrisers Hyderabad and KKR players

e4m Desk Apr 18, 2022 12:05 PM

With the tagline ‘Namma Karnataka, namma Nippon Paint’, the TVC features the Nippon Paint RCB blobby

e4m Desk Apr 15, 2022 1:19 PM

The partnership will include a distribution of signed team merchandise and memorabilia along with jerseys and bats

e4m Desk Apr 11, 2022 2:50 PM

Fans of KKR, RR, MI, RCB & SRH can use the hashtag #No1YaariCheers and share their fun cheers to win exciting prizes

e4m Desk Apr 7, 2022 12:34 PM

As a part of this partnership, the natural food brand will be deploying RCB brand assets on their retail outlets, packaging & OOH communication

e4m Desk Mar 31, 2022 12:51 PM

As part of the partnership, Open will give fans an opportunity to participate in exciting contests, match-day predictions and more

e4m Desk Mar 30, 2022 1:04 PM

Apart from ads on Hotstar app, StockGro will deepen its sponsorship with the help of brand collateral

e4m Desk Mar 24, 2022 10:52 AM

The association aims at highlighting the importance of diagnosis in health & wellness

e4m Desk Mar 23, 2022 4:30 PM

The association aims at highlighting the importance of diagnosis in health and wellness

e4m Desk Mar 23, 2022 1:13 PM

Mishra is currently the Chief Commercial Officer of Diageo India and will take on this additional responsibility effective July 1, 2021

e4m Desk Jul 1, 2021 2:39 PM

It also became the most-watched match of season 14

e4m Desk May 17, 2021 8:42 AM

The broadcaster said that the upward trend reflects the loyalty of the fans and the popularity of the Indian Premier League

e4m Desk May 6, 2021 5:22 PM

This partnership reflects the commitment of both Herbalife Nutrition and Royal Challengers Bangalore to optimal nutrition as a cornerstone of excellent sporting performance

e4m Desk Apr 21, 2021 4:23 PM

The university will be RCB’s official education partner

e4m Desk Apr 12, 2021 6:03 PM

The partnership will work towards igniting the sportsman spirit of the youth during the next Khelo India University Games to be hosted at JAIN, said Raj Singh, Vice Chancellor of the University

e4m Desk Apr 9, 2021 12:48 PM

Max Life will serve as the official life insurance partner of RCB with a logo presence on the non-leading trouser leg

e4m Desk Apr 6, 2021 4:01 PM

Will co-create 150 videos giving a sneak peek into the fashion choices of RCB players

e4m Desk Apr 5, 2021 4:09 PM

This agreement will see Nippon Paint’s logo appear on the back of the player’s helmets

e4m Desk Apr 5, 2021 1:48 PM

As per the terms of the deal, Puma will be the official kit partner for the team

e4m Desk Mar 30, 2021 10:10 AM

The payment platform is also sponsoring 4 IPL franchises - Mumbai Indians, Chennai Super Kings, Royal Challengers Bangalore & Delhi Capitals

e4m Desk Mar 18, 2021 1:37 PM

South African player Chris Morris was picked up by Rajasthan Royals for a record price of Rs 16.2 cr; Mumbai Indians won bid for Sachin Tendulkar’s son Arjun Tendulkar who finally made his IPL debut

Ruhail Amin Feb 19, 2021 8:28 AM

Guest Column: Varying sizes of purses & various slots to fill, makes this mini auction an opportunity for franchises to fine-tune their team strategies, says Vishal Baghel, AVP, Hansa Research

Vishal Baghel Feb 17, 2021 1:01 PM

The theme for the event is 'Digital Transformation through Content Transformation'

e4m Desk Nov 25, 2020 8:42 AM

On 25th& 26th November, a host of industry experts will share insights on how digital transformation has propelled the growth of content marketing

e4m Desk Nov 20, 2020 9:22 AM

RCB plans to work closely with gaming companies and aggregators to integrate casual games within the RCB App

e4m Desk Oct 30, 2020 12:16 PM

Swiggy Instamart will also host engaging contests on digital and social channels in partnership with RCB to celebrate fans' passion for their team

e4m Desk Sep 29, 2020 3:20 PM

The brand will take forward its thought of #ALotCanHappenInside further in this tournament

e4m Desk Sep 21, 2020 6:36 PM

With #ProtectionFrontFootPe, the life insurer strengthens its commitment towards comprehensive financial protection off the field

e4m Desk Sep 21, 2020 1:27 PM

Kripalu takes over the role of RCB Chairman from Sanjeev Churiwala, who is also the Executive Director & Chief Financial Officer of Diageo India

e4m Desk Sep 19, 2020 10:49 AM

RCB team will be spotted wearing #MyCovidHeroes Tribute Jersey through the season

e4m Desk Sep 17, 2020 3:32 PM

As part of the campaign, the brand has launched a limited-edition pack that features RCB players

e4m Desk Sep 15, 2020 11:59 AM

IPL 2020 will be held in UAE from September 19 to November 10

e4m Desk Sep 10, 2020 3:27 PM

Naina Parekh, Founder & Director of EUME said that the brand was delighted to be playing a part in keeping the teams safe during the pandemic

e4m Desk Sep 8, 2020 11:23 AM

Despite the challenges this year, team franchises have been negotiating sponsorship values and have managed to rope in some top brands

Ruhail Amin Sep 7, 2020 9:31 AM

The company will be the team’s official life insurance partner for second consecutive year

e4m Desk Aug 27, 2020 3:32 PM

MPL has also been roped in as principal sponsors of Kolkata Knight Riders

e4m Desk Aug 25, 2020 5:00 PM