Cricketer Mahendra Singh Dhoni has been signed to endorse Powerade, the newly launched global soft drink from Coca-Cola, according to a report in a leading English daily. The term of the deal is said to be three years.
Dhoni earlier endorsed Coca-Cola’s rival Pepsico, endorsing Pepsi Cola and Lay’s chips. The association between Dhoni and Pepsico came to an end in 2016.
In 2018, Duff & Phelps estimated Dhoni’s brand value at $26.9 million.
