Pankaj Tripathi turns 48: The actor’s brand journey
The actor represents brands such as Udaan, Policybazaar, Tata Tea, Abzorb, Bail Kolhu, and Baidyanath Chyawanprash
endorsement
As brand values soar, India’s Olympic stars chase endorsement gold
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Relationship with Virat Kohli is long-standing and continues: Puma
Virat Kohli was rumoured to have partnered with Agilitas
D’Artist Talent Ventures unveils D’Artist Plus
D’Artist Plus is a service for celebrity-brand associations tailored for start-up brands
Sania Mirza: Acing the brand game like a champ
The former Indian tennis player celebrates her 37th birthday today. Here's looking at some of her recent endorsements
When story is star: Why some brands have dropped celebrities from their World Cup squad?
If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea pristine enough rather than depend on a celebrity who may overshadow the messaging, say experts
Akshay Kumar turns 56: Ads and endorsements of Bollywood's evergreen khiladi
According to a report by TAM AdEX, Akshay was the most visible star, with an average visibility of 31 hours per day across all channels in the H1 of 2023
What makes Saif Ali Khan a nawab of brand endorsements?
From refined roles to captivating brand endorsements, Khan’s journey continues to influence and inspire audiences worldwide
Sara Ali Khan's eclectic brand endorsement journey
The young actor's endorsement portfolio looks like a tapestry of brands spanning fashion, beauty, lifestyle and more
Kajol turns 49: Brand journey of the evergreen star
Besides winning hearts in theatres, Kajol has created an everlasting impression in the brand world too
From the silver screen to the ad world: Birthday girl Taapsee Pannu’s charm
Pannu’s versatility has not only earned her critical acclaim in the film world but also made her a significant face in the branding world
Kiara Advani: The many endorsements of the blue-eyed girl of brands
The actor, who turns 31 today, has been a brand favourite, endorsing products across industry segments – from personal care to gadgets
Catching up with Katrina’s endorsement journey
As the actress celebrates her 40th birthday tomorrow, we look at her interesting brand associations
Disha Patani birthday: Ads and endorsements of India's 'National Crush'
The actor who turns 31 today has represented a gamut of Indian brands from beverages to lifestyle tech
Anushka Sharma turns 35: A look at her brand journey
The actress is the face of several brands, including Myntra and Puma
Women in cricket: The new stars of the endorsement universe
Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
Deepika Padukone turns 37: A look at the actress’ brand journey
Besides being one of the most sought-after actresses, Padukone has been the top choice for brand endorsements as well
Akshay Kumar, the most visible star on TV with 27 hr/day avg
The TAM AdEx report reveals that film stars featured in 80% of advertisements in the July-Sept '22 period
Kartik Aaryan turns 32 today: What makes him a brands' blue-eyed boy
Apart from delivering a string of Bollywood successes, the actor has been the face of several endorsements due to his appeal among the millennial and Gen Z audiences
Sushmita Sen turns 47: A look at her brand endorsement journey
Sen has promoted brands such as Camay Soap, Kalyan Jewellers and Lux Super Rich Shampoo
Aryan Khan starts ‘brandhood’ journey in adidas shoes: Can he go far?
SRK’s son will have to prove his own mettle before getting more brand deals and recognition in the industry, say experts
Ranveer Singh bares it all: Any love lost in the endorsement world?
Industry experts believe that despite some negative chatter about the nude photoshoot, the actor who has over 30 brands in his kitty will continue to be a favourite in the endorsement market
Celebrity-endorsed advertising up 6% in IPL 15: TAM report
Shahrukh Khan most visible celebrity, followed by Ranveer Singh
Celebs now need to disclose ‘material interest’ in endorsed products
The revised guidelines under the Consumer Protection Act also have specifications for advertisements concerning children
10 years of Ayushmann Khurrana: The 'plain, simple, middle-class boy' who brands love
With more than 20 brands in his kitty, the actor is quite a popular name in the brand-verse today
Ranbir & Alia: The next power couple to rule the ad world?
The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in the future for marketers and advertisers, say experts
'Digital has brought a shift in how people get influenced by celebrities'
Panelists discussed 'How celebrities are brand custodians' at IPRCCCA 2021
Celebs can now consult ASCI before endorsing ads
ASCI has constituted a panel of experts that will review ad scripts & advise endorsers if the claims being made by brands are misleading or not
BJ Novak’s face on products across the world including LinkedIn’s social media channels
It will be interesting to see if Indian brands pick up on the trend to create their own memes around the hilarious incident
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Amitabh Bachchan terminates Kamala Pasand endorsement
Bachchan has dissociated himself from the brand after realizing that it falls under surrogate advertising
Ramagya Mart ropes in Randeep Hooda as brand ambassador
The actor will endorse the Ramagya Mart brand
Ormax Media launches celebrity endorsement selection tool Ormax Celeble
The tool will help brand owners select a brand endorser whose profile and personality match the desired brand personality the best
PV Sindhu set to rewrite endorsement story for athletes
Industry is rife with speculations about her doubling endorsement fees
Error 404: No women found endorsing education brands on TV
Education sector needs to address the white space and have women promoting their brands, opines the industry
Here’s the only recorded ad that late Dilip Kumar ever did
It was an exception for male film stars to endorse a brand between 50s and 80s
Emami increases stake in Helios Lifestyle to 45.96%
The FMCG company had previously acquired 33.09% equity stake in Helios for its brand 'The Man Company' in two tranches, in Dec 2017 & in Feb 2019
Amaze Inverters & Batteries extends Endorsement Deal with Virat Kohli for another 3 years
The cricketer has been the face of the brand since its inception in 2018 and will feature in all its print and electronic media advertisements
Karan Johar Birthday Special: A look at some of the showman's most memorable ads
On his 49th birthday, we revisit some of Johar's rare yet best stints in front of the camera
Celebrity endorsement in times of social media: Will we see brands shying away from stars?
Industry experts feel brands don’t really need celebrity endorsements but they can still choose to ride on a star’s popularity
Teachmint launches #TeachmintPeTeachingAasanHai campaign featuring Rajkummar Rao
The series of ad films targeted at educators aims to highlight the ease of going digital for teaching through the Teachmint App
Akshay Kumar, Virat Kohli tops list of most-visible celeb in 2020: Tam AdEx
As per the report, more than 50% of the ads endorsed by celebrities fall under the top three sectors
Tiger Shroff launches healthy food brand Prowl Foods
The new range of ready-to-eat fitness meals brings to life the core idea based on the actor's personality of 'Eat Better, everyday'
Piramal Pharma ropes in Manoj Bajpayee to endorse skin-care soap ‘Tetmosol’
Speaking on his association with Piramal, Manoj Bajpayee said that he is pleased to endorse this soap brand it stands true to its promise of ‘Sabka Skin Specialist'
Virat Kohli remains most valuable celebrity for 4th consecutive year: Duff & Phelps study
Kohli’s brand value remains steady at $237.7 mn in 2020 despite the COVID-19 pandemic
Rishabh Pant: The soon-to-be blue-eyed boy of the brand world
Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports
Will brand Hrithik work its magic for 'Fighter' promotions?
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film
Akshay Kumar & Kareena Kapoor top film celebrity endorsers of 2020: TAM AdEx
Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for television celeb endorsing brands
Not concerned with Sourav Ganguly’s endorsement of My11Circle, says Dream11’s Harsh Jain
According to reports, there are talks about members planning to address the matter at BCCI's annual general meeting, since the gaming platform rivals the board’s official sponsor Dream11
Ananya Panday to endorse Vega
Ananya is the perfect fit for brand Vega that also aspires to cater to the diverse grooming and styling needs of the young free spirited gen Z of today, said Sandeep Jain, Director, Vega Industries