endorsement
The actor represents brands such as Udaan, Policybazaar, Tata Tea, Abzorb, Bail Kolhu, and Baidyanath Chyawanprash
Soumya Gawri Sep 5, 2024 6:07 PM
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Chehneet Kaur Aug 26, 2024 9:09 AM
D’Artist Plus is a service for celebrity-brand associations tailored for start-up brands
The former Indian tennis player celebrates her 37th birthday today. Here's looking at some of her recent endorsements
e4m Staff Nov 15, 2023 8:43 AM
If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea pristine enough rather than depend on a celebrity who may overshadow the messaging, say experts
Tanzila Shaikh & Chehneet Kaur Oct 13, 2023 9:24 AM
According to a report by TAM AdEX, Akshay was the most visible star, with an average visibility of 31 hours per day across all channels in the H1 of 2023
exchange4media Staff Sep 9, 2023 8:28 AM
From refined roles to captivating brand endorsements, Khan’s journey continues to influence and inspire audiences worldwide
Tanya Dwivedi Aug 16, 2023 9:02 AM
The young actor's endorsement portfolio looks like a tapestry of brands spanning fashion, beauty, lifestyle and more
Tanya Dwivedi Aug 12, 2023 8:40 AM
Besides winning hearts in theatres, Kajol has created an everlasting impression in the brand world too
Tanya Dwivedi Aug 5, 2023 9:22 AM
Pannu’s versatility has not only earned her critical acclaim in the film world but also made her a significant face in the branding world
Tanya Dwivedi Aug 1, 2023 9:25 AM
The actor, who turns 31 today, has been a brand favourite, endorsing products across industry segments – from personal care to gadgets
Tanya Dwivedi Jul 31, 2023 1:05 PM
As the actress celebrates her 40th birthday tomorrow, we look at her interesting brand associations
Tanya Dwivedi Jul 15, 2023 8:36 AM
The actor who turns 31 today has represented a gamut of Indian brands from beverages to lifestyle tech
Tanya Dwivedi Jun 13, 2023 9:01 AM
The actress is the face of several brands, including Myntra and Puma
exchange4media Staff May 1, 2023 7:23 PM
Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
Nilanjana Basu Mar 14, 2023 8:56 AM
Besides being one of the most sought-after actresses, Padukone has been the top choice for brand endorsements as well
exchange4media Staff Jan 5, 2023 9:31 AM
The TAM AdEx report reveals that film stars featured in 80% of advertisements in the July-Sept '22 period
exchange4media Staff Dec 15, 2022 8:35 AM
Apart from delivering a string of Bollywood successes, the actor has been the face of several endorsements due to his appeal among the millennial and Gen Z audiences
Tanya Dwivedi Nov 22, 2022 8:32 AM
Sen has promoted brands such as Camay Soap, Kalyan Jewellers and Lux Super Rich Shampoo
Tanya Dwivedi Nov 19, 2022 9:44 AM
SRK’s son will have to prove his own mettle before getting more brand deals and recognition in the industry, say experts
Mansi Sharma Sep 16, 2022 8:11 AM
Industry experts believe that despite some negative chatter about the nude photoshoot, the actor who has over 30 brands in his kitty will continue to be a favourite in the endorsement market
Mansi Sharma Aug 1, 2022 8:21 AM
Shahrukh Khan most visible celebrity, followed by Ranveer Singh
exchange4media Staff Jun 15, 2022 3:07 PM
The revised guidelines under the Consumer Protection Act also have specifications for advertisements concerning children
exchange4media Staff Jun 11, 2022 9:04 AM
With more than 20 brands in his kitty, the actor is quite a popular name in the brand-verse today
Mansi Sharma Apr 20, 2022 8:57 AM
The couple has already been endorsing brands together but it will be interesting to see what brand #Ralia does in the future for marketers and advertisers, say experts
Sonam Saini Apr 14, 2022 8:53 AM
Panelists discussed 'How celebrities are brand custodians' at IPRCCCA 2021
exchange4media Staff Apr 12, 2022 8:58 AM
ASCI has constituted a panel of experts that will review ad scripts & advise endorsers if the claims being made by brands are misleading or not
Kanchan Srivastava Mar 9, 2022 12:39 PM
It will be interesting to see if Indian brands pick up on the trend to create their own memes around the hilarious incident
Mansi Sharma Oct 28, 2021 1:30 PM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Oct 16, 2021 8:20 AM
Bachchan has dissociated himself from the brand after realizing that it falls under surrogate advertising
exchange4media Staff Oct 11, 2021 12:12 PM
The tool will help brand owners select a brand endorser whose profile and personality match the desired brand personality the best
exchange4media Staff Aug 10, 2021 12:11 PM
Industry is rife with speculations about her doubling endorsement fees
Mansi Sharma Aug 4, 2021 8:07 AM
Education sector needs to address the white space and have women promoting their brands, opines the industry
Mansi Sharma Jul 29, 2021 8:52 AM
It was an exception for male film stars to endorse a brand between 50s and 80s
Mansi Sharma Jul 9, 2021 8:22 AM
The FMCG company had previously acquired 33.09% equity stake in Helios for its brand 'The Man Company' in two tranches, in Dec 2017 & in Feb 2019
exchange4media Staff Jun 28, 2021 2:53 PM
The cricketer has been the face of the brand since its inception in 2018 and will feature in all its print and electronic media advertisements
exchange4media Staff Jun 9, 2021 2:39 PM
On his 49th birthday, we revisit some of Johar's rare yet best stints in front of the camera
Rasika Kiran Upasani May 25, 2021 9:13 AM
Industry experts feel brands don’t really need celebrity endorsements but they can still choose to ride on a star’s popularity
Mansi Sharma Apr 19, 2021 8:18 AM
The series of ad films targeted at educators aims to highlight the ease of going digital for teaching through the Teachmint App
exchange4media Staff Apr 6, 2021 3:30 PM
As per the report, more than 50% of the ads endorsed by celebrities fall under the top three sectors
exchange4media Staff Mar 19, 2021 11:45 AM
The new range of ready-to-eat fitness meals brings to life the core idea based on the actor's personality of 'Eat Better, everyday'
exchange4media Staff Feb 9, 2021 4:56 PM
Speaking on his association with Piramal, Manoj Bajpayee said that he is pleased to endorse this soap brand it stands true to its promise of ‘Sabka Skin Specialist'
exchange4media Staff Feb 8, 2021 1:14 PM
Kohli’s brand value remains steady at $237.7 mn in 2020 despite the COVID-19 pandemic
exchange4media Staff Feb 4, 2021 12:53 PM
Industry watchers discuss Pant's brand value shooting up post the Test series win and his recent association with JSW Sports
Misbaah Mansuri Jan 20, 2021 9:32 AM
e4m spoke to brand industry experts to understand how the Bollywood star's brand affinity will increase during the promotions leading to the film
Noel Dsouza Jan 14, 2021 8:21 AM
Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for television celeb endorsing brands
exchange4media Staff Dec 30, 2020 8:48 AM
According to reports, there are talks about members planning to address the matter at BCCI's annual general meeting, since the gaming platform rivals the board’s official sponsor Dream11
exchange4media Staff Dec 23, 2020 12:24 PM
Ananya is the perfect fit for brand Vega that also aspires to cater to the diverse grooming and styling needs of the young free spirited gen Z of today, said Sandeep Jain, Director, Vega Industries
exchange4media Staff Nov 3, 2020 4:44 PM
