We're very bullish about prospects and opportunities of sports industry: CVL Srinivas, WPP
At the first e4m-GroupM Let’s Play: Sports marketing summit, the Country Manager of WPP India gave a little sneak peek into the GroupM industry report, which is set to be published in March
WPP India head CVL Srinivas gave a little sneak peek at the GroupM industry report, set to be published in March, at the inaugural e4m and GroupM ESP Let's Play Sports Marketing Summit, held in New Delhi. The cover of the 10th edition of the annual GroupM report, by now an industry barometer, was revealed at the event today.
"At WPP, we're extremely bullish about the prospects of the sports industry and the opportunities it presents, the reasons for which are fairly obvious. The first is, of course, the extraordinary performance by Indian sportspersons over the last few years. India has shown that we can compete with the best all over the world, and without such great performances there would be no sports industry to speak of," he said.
He went on to elucidate how the entire Indian sports ecosystem, from the fans to the players to teams management, has evolved over the years into a living, breathing and thriving behemoth.
"We also can't forget the large role the government has played in ensuring the growth of the industry and are excited to partner with e4m and, over the course of the day, explore the exciting opportunities and developments in sports marketing," he said.
The first-of-its-kind summit dived into the vibrant sports industry, and community, of India, and explored its broad strokes as well as minutiae, the future potential and present challenges. As the very media we use to consume and engage with sports continue to diversify, the opportunities are there for winning.
