At the first e4m-GroupM Let’s Play: Sports marketing summit, the Country Manager of WPP India gave a little sneak peek into the GroupM industry report, which is set to be published in March
Digital advertising’s market share in 2022 touched 48.8%, while TV rests at 36%, according to recently released GroupM This Year Next Year 2022 report
The report informs India is the ninth-largest market based on the total size of ad revenue
The report also says that global advertising, including U.S. political, to exceed $1 trillion in 2026, up from $641 billion in 2020 and $522 billion in 2016
Prasanth Kumar, GroupM South Asia CEO, says that while the growth rate predicted for India is quite high at 23% in 2021, the country has still not crossed 2019 levels
TYNY forecasts India’s advertising investment to reach an estimated Rs 80,123 crore this year
The report titled ‘Covid-19: A Game Changer For Media And Purchasing' aggregates how consumers’ attitudes, media consumption habits and actions have changed during the global pandemic
GroupM's This Year Next Year Global Mid Year Report says several mid-size or larger markets are expected to decline by more than 20% this year; such an outcome expected from India too