It’s a win-win for both as while athletes find relevance in digital age by aligning with esports companies, these brands gain credibility and reach through these collaborations, say experts
The Esports World Cup will be streamed on Star Sports’ YouTube channel and broadcast on linear TV via Star Sports First and Star Sports 2
This year, gaming will zoom faster across the trajectory set by 2023, propelled by an influx of gamers, integration of non-endemic brands and the rise of eSports as an official sport, say experts
This year saw the gaming industry expanding its horizons with amendments to the IT Act, growth in collaborations and entrepreneurship, and brands taking a keen interest in gamers and games alike
The tournament has showcased India's diversity across gaming titles, creating multiple avenues for brands to invest in and connect with different demographics of PC and console gaming, say experts
The increasing popularity of esports has captured the attention of brands and sponsors seeking to tap into the vibrant and engaged gaming community in the country, say experts
The event will be held in Hangzhou where India will be competing in four different titles
Vinit Karnik, Head – Entertainment, Esports & Sports, GroupM SA, talks about the tenth edition of ‘Sporting Nation in the Making’ and why 2022 was a spectacular year for the Indian sports industry
Indian gaming firms received $1.4 billion investment over the past five years. This opens up huge opportunities for advertisers
A big-ticket event like IPL is an opportune moment for mobile gaming marketing given the large number of target segments being a part of these games, say industry experts
Nine games like archery, chess, dance and cycling have been confirmed
The app has partnered with esports start-up Gamerji
The alliance marks S8UL’s arrival into Valorant
Even though the Budget didn’t specifically bring out the matters of concern related to the gaming and esports sector, there were some decisions which are sure to impact the burgeoning industry
At e4m-GroupM Let’s Play: Sports marketing summit, experts discuss ‘What to expect in esports in 2023?’
Speaking at e4m-GroupM Let’s Play: Sports marketing summit, Vita Dani, the Co-Owner of Chennaiyn FC and UTT, weighs in on what could drive the growth of sports apart from cricket in India
At the first e4m-GroupM Let’s Play: Sports marketing summit, the Country Manager of WPP India gave a little sneak peek into the GroupM industry report, which is set to be published in March
The sector expects the budget to lay out a specific plan for the growth of esports and set an esports vision for India
On National Youth Day, e4m explores why a career in game streaming and content creation, whether in gaming or just in general entertainment, is not only viable, but very lucrative
Stakeholders welcome the Centre’s proposals, say this will help in establishing a sustainable industry while promoting responsible gaming
With online gaming sector expected to reach Rs 153 billion by 2024 to become the fourth largest segment of the Indian M&E sector, advertising possibilities are now endless, say experts
A strong growth in viewership, increased commercialization of the sector, more acceptance by sports authorities, and larger prize pools for players were some of the highlights of 2022
Indian government's move to recognise esports will also enable brands and advertisers to enter the system with more ease, say industry experts
A new section 'matters relating to online gaming' has been added under MeitY
With the partnership, the company aims to elevate the brand’s awareness and build trust in the community
Industry players contend that the two sectors are independent of each other, and it's key for marketers to distinguish between esports and casual gaming as they offer different opportunities to brands
Industry insiders had hoped that the pilot project of including esports in this year’s games would fuel the Indian gaming industry
As part of the partnership, Cybeart will design customised chairs exclusively for tournaments
The alliance will allow the team to be represented across their sponsorship portfolio
It has released a music video as part of the rebranding exercise
The sportswear brand marks its arrival in the esports industry with this association
Esports players hope the victory will bring more opportunities for the next-generation sport and support for nurturing talent
The gaming application was removed from Google Play Store and Apple App Store on July 28
Industry players say the Commonwealth Esports Championships is a great opportunity for marketers and advertisers due to the scale and reach of the event
The actor will be seen encouraging competitive gaming across the country
The tournament will start on June 15
Titled ‘The Protest Match’, the initiative recreated the Afghanistan women’s cricket team virtually, replicating the exact team that was banned from playing in real
During the year under review, the company's loss has narrowed 56% to Rs 130.05 crore against Rs 294.9 crore
At the e4m GameOn summit, Soltani, CEO, GIMA Group, US, shared insights on the growth of the e-sports sector and what the future of the billion-dollar industry looks like
The report, unveiled by Vinit Karnik, Head - Sports, Esports and Entertainment, GroupM South Asia, at the e4m GameOn summit focuses on the current gaming landscape and what it has for brands
Skyesports’ original competitions will now be broadcasted exclusively on Rooter
The finals of the Real Cricket Championship was hosted on March 3
The two companies will join forces to develop new forms of creative live content that can be delivered to fans in a new and innovative way
Industry experts say brand promotions or campaign launches in the digital world won’t see a negative impact since the world is returning to WFH & esports has already gained a significant following
After 4 days of play in the Global Finals, Indian Teams are leading the leaderboard, securing top four positions
Prior to joining Penta Esports, Rajwanshi was the Chief Operating Officer at Azzura International. He was also associated with Publicis Groupe as its Associate Vice President before that
This will be Ampverse's fourth esports team acquisition after Bacon Time, SBTC, and MiTH
The 13th Esports World Championships will be held from November 16-20
This initiative is expected to fast track esports entertainment’s growth trajectory in the country by combining the appeal of esports gaming with the magic of big-screen experience
The game also recorded the highest of 16 million daily active users and 2.4 million peak concurrent users