MICA adds sports business specialisation to its curriculum
The B-school will now offer multiple courses like sports business, gaming and e-Sports
sports-marketing
Sports marketing generated Rs 15,000 cr in 2023: GroupM ESP report
The 11th edition of GroupM ESP's Sporting Nation report suggests that Sponsorships, Athlete Endorsements, and Media Spends by brands, have cumulatively delivered the revenue last year
IPL’s Superbowl Moment: What the two sporting events can teach each other
Super Bowl campaigns are famous for their storytelling and emotional appeal. IPL advertisers could take inspiration from this approach to create ads that resonate with viewers on a deeper level
Virat Kohli ends association with Cornerstone
The cricketer will soon come up with his own company that will manage his media deals, say media reports
Joy e-bike becomes title sponsor for India Tour of Ireland
The 3-match T20 Series 2023 will take place between 18th August to 23rd August 2023
Worth a shot: Why are brands teaming up with non-cricket sports?
e4m explores the audiences' interest in sports other than cricket and how it is working out for brands
Cricket contributed to 85% of the total sports industry revenue: Vinit Karnik
Vinit Karnik, Head – Entertainment, Esports & Sports, GroupM SA, talks about the tenth edition of ‘Sporting Nation in the Making’ and why 2022 was a spectacular year for the Indian sports industry
TV will continue to dwarf digital for the foreseeable future: Vibhor Gauba
Gauba, Associate Partner - Deal Advisory at KPMG India, delivered a keynote address at e4m-GroupM Let’s Play: Sports marketing summit
The future of women's sports in India
At e4m-GroupM Let’s Play: Sport marketing summit, experts discuss how the infrastructure and facilities for women’s sports have increased over the last few years
‘The definition of esports has changed and it's time brands come to speed with that’
At e4m-GroupM Let’s Play: Sports marketing summit, experts discuss ‘What to expect in esports in 2023?’
Sportspersons have become brands in their own right: Ajay Gupte
The CEO of Wavemaker, South Asia, was on a panel discussing ‘Athletes Wishlist for Corporate India’ at the e4m & GroupM Lets Play-Sports marketing summit
‘The world considers India as the single largest market for sports’
At the e4m-GroupM Let’s Play: Sports marketing summit, a panel of experts discussed the potential of the sports industry in India, fan engagement and more
'IPL's consumption on TV gives brands the best reach'
At e4m-GroupM Let’s Play: Sports marketing summit, a panel of industry observers discussed why television was still a relevant platform to advertise during IPL
'Content has assisted in the reinvention of sports'
A panel of experts shared their views on mainstreaming sports streaming at the e4m-GroupM Let’s Play: Sports marketing summit
'Broadcasters' belief in leagues led to the rise of indigenous sports like kabaddi'
Speaking at e4m-GroupM Let’s Play: Sports marketing summit, Vita Dani, the Co-Owner of Chennaiyn FC and UTT, weighs in on what could drive the growth of sports apart from cricket in India
Took IPL teams 10 yrs to make money, other sports will also take time: Mohit Burman, Dabur
At e4m-GroupM Let’s Play: Sports marketing summit, Burman, Chairman of Dabur India Ltd, recounts his journey as an IPL franchise owner and his views on the scope of sports other than cricket in India
We're very bullish about prospects and opportunities of sports industry: CVL Srinivas, WPP
At the first e4m-GroupM Let’s Play: Sports marketing summit, the Country Manager of WPP India gave a little sneak peek into the GroupM industry report, which is set to be published in March
e4m-GroupM Let’s Play: Sports marketing summit today
Experts to discuss the fast-changing landscape of sports marketing, the evolution of brands in the Indian sports industry & more
Why sports advertising on TV helps digital brands accelerate growth
At the e4m Pitch CMO Summit-South, panellists discussed the importance of sports marketing on TV
Anup Govindan quits Disney Star
Govindan handled ad sales for multiple sporting properties, including ICC, IPL, Olympics, FIFA World Cup
Reliance Industries to acquire franchise in Cricket South Africa’s T20 league
Based in Cape Town, the new franchise will take forward the Mumbai Indians brand
Adani and GMR buy teams in Ultimate Kho Kho
Adani Sportsline acquires Gujarat franchise while GMR Sports owns Telangana franchise
Varun Kohli joins sports marketing company Sporty Solutionz as CEO
Before joining Sporty Solutionz, Kohli was the CEO of ITV Network
Sports sponsorship was up 107% in 2021: Nielsen report
The report reveals new behaviours fans have adopted during the pandemic to connect with the sports and teams they follow
How this year's festive IPL is an opportunity for brands to occupy consumer mind-space
With just 31 high-intensity matches left, IPL phase 2 offers unique opportunities to invest at relatively lower & affordable outlays in an array of advertising solutions to both big & small brands
Karan Ahluwalia steps down as Senior President & Country Head, M&E at Yes Bank
During his tenure at Yes Bank, he has been recognized by various industry & international trade bodies
Broadcasting reality is much more complex today: Jose Antonio Cachaza, LaLiga India
Jose Antonio Cachaza, MD, LaLiga India, shares how the league is working to keep the flame burning after Covid, businesses plans in India, and more
e4m Webinar today: Experts to discuss building communities through sports post-COVID
Industry leaders will spell out the impact of COVID-19 on live sporting events
ITW launches global sports consultancy solutions, ITW Catalyst
ITW Catalyst enables the bringing together of brands for mutual associations with research-based collaborations beyond the ordinary