BARC to share unprojected & weighted RLD with broadcasters: Report
This comes after BARC fixed the price for Respondent Level Data at Rs 15 lakh per annum
BARC India will be sharing both unprojected and weighted respondent-level data with broadcasters, media reports have said.
This comes after BARC fixed the price for Respondent Level Data at Rs 15 lakh per annum for broadcasters.
As of now, only agencies have access to Respondent Level Data at a cost of Rs 60 lakh per annum.
exchange4media had earlier reported that BARC was planning to make the Respondent Level Data available to broadcasters at a more reasonable price compared to what agencies pay for it.
