Broadcasters are increasingly integrating digital creators into TV, offering new platforms and opportunities as traditional media adapts to the creator-driven attention economy
Broadcasters say that even as Bangladeshi sports continue to be monetised in India, Indian TV channels and IPL remain inaccessible in Bangladesh, reflecting a cross-border media rights imbalance
DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes broadcasters push unwanted channels to customers
Experts, however, say Prasar Bharati’s OTT raises significant concerns for DPOs, as the move to offer free registration & revenue sharing could disrupt the industry and negatively impact rev streams
As per the new draft of the broadcasting bill, people who regularly post content on news and current affairs may be classified as digital news broadcasters
The meeting, held with industry players, emphasised the necessity of a consistent licensing framework and equitable adherence to regulations for all participants
TRAI has highlighted that the broadcasters have been charging DPOs with subscription fees for pay channels, but are also paying DD Free Dish to carry the same channels
Since affluent audiences are shifting towards OTT, entertainment channels are concerned that they might lose ratings in the new system, say industry sources
As per experts from the broadcast industry, the recommendation to encrypt DD Free Dish channels is “just to please DPOs” and is pointless until Prasar Bharati falls within TRAI’s ambit
Currently, DPOs get a 20% distribution fee from broadcasters on the price of TV channels. They have an option to avail 15% more subject to certain conditions
In their submission to TRAI, accessed by e4m, cable operators have sought that the condition for availing 15% more distribution fee only on ensuring 90-95% penetration of channels, should be removed
Halting the price hike of TV channels may not hit broadcasters as much as losing out on the viewership could, considering big ad dollars will be spent during elections, say experts
From adapting to a world without third-party cookies to the rise of Connected TV (CTV), these trends have not just influenced our present – they pave the way for the future
Meanwhile, sources in the industry claimed BARC may provide Respondent Level Data to broadcasters at much lower cost than the price at which it is already giving it to agencies
The cable operators' apex body informed advertisers that the signal blackout has purged 46 billion minutes of viewing time per day for the past three days
Stakeholders say they are optimistic that NTO 3.0 will be implemented today as majority of DPOs, including DTH operators, have already notified consumers about the price hike
MIB issues advisory after observing that some channels have reported incidents of accidents, deaths, and violence in a manner that was quite unpalatable to the eyes and ears of a common viewer
Industry players ask if the govt plans to bear the cost of creating content of national importance; MIB likely to speak to stakeholders & issue detailed guidelines in the next few weeks
While the ICC has insisted that broadcasters will participate in the bid submission process, media reports suggest the Big 4 broadcasters have given the mock auctions a miss
Sources say the rationale behind exiting DD Free Dish earlier this year was to arrest the decline in pay DTH base, but the gamble doesn't seem to have paid off
The collective decision has been taken to protect the subscription revenue which is under tremendous pressure due to migration of customers from pay platforms to DD Free Dish, say industry sources
TRAI has asked broadcasters to come clean on the issue of providing linear channels to their in-house and third-party OTT platforms, saying it violates clause 5.6 of the downlinking guidelines
The broadcasters including Star, Sony, and Sun have refused to share the detailed architecture as they believe that the TRAI doesn't have any jurisdiction on OTT
COWF India, in a letter to PM Narendra Modi, has requested to stop NTO 2.0 from getting implemented, disregard linear TV as part of OTT & make cable operator-friendly amendments in the DAS laws
Broadcasters, MSOs, DTH operators, and others have urged TRAI to adopt light-touch regulation on the issue of market dominance in the cable TV business as a stiff competition is already in existence
On 1st October, the apex court had refused the request of IBDF and other broadcasters for interim relief and listed the matter before the appropriate court for final disposal on 30th November