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The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
The new cricket players for the league will be announced on September 15
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Sonam Saini Sep 3, 2024 8:53 AM
The latest edition dives into the transformative Q-commerce sector, analysing its rapid growth, tech advancements and the challenges ahead
e4m Staff Sep 2, 2024 10:49 AM
TV viewership for women’s cricket grew by 57% to 254 million in 2023, showcasing a paradigm shift in scale for brands advertising
NATIVE CONTENT Aug 30, 2024 7:40 AM
A high-powered jury led by Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman, McCann APAC, is set to finalize the 30 young achievers from the agency ecosystem
e4m Staff Aug 29, 2024 8:34 AM
According to sources, the co-presenting sponsorship is priced at Rs 7-8 crore, and the associate sponsorship is being offered for Rs 3-5 crore
Sonam Saini Aug 28, 2024 8:55 AM
The London office will focus on creative and technology solutions to begin with, gradually expanding its service offering as the business grows, said the company
e4m Staff Aug 21, 2024 5:09 PM
BW Businessworld focuses on the critical role of chartered accountants (CAs) and financial leaders in propelling India towards its ambitious goal of becoming a $10 trillion economy
e4m Staff Aug 20, 2024 12:10 PM
Andrew Robertson, who has served as President and CEO since May 2004, will become Chairman on October 1
e4m Staff Aug 16, 2024 12:19 PM
As per analysts along with big-ticket events, a slow volume growth could have prompted FMCG majors to invest more aggressively in advertising to stimulate demand and maintain market share
Sohini Ganguly Aug 12, 2024 8:39 AM
An active medium, print has thrived and restored advertisers' confidence even amid the digital boom. Industry players share what scripted print's success
Chehneet Kaur Aug 7, 2024 8:42 AM
The latest issue also features insights into legal education, leadership perspectives on fostering innovation through listening and more
GCC was also named as the region that will host the first PWR World Series in March 2025
e4m Staff Jul 25, 2024 11:45 AM
The issue offers a comprehensive view of tech leaders driving India’s fintech industry. It also includes a ranking of India’s premier engineering colleges and Apple's AI privacy push in the country
e4m Staff Jul 19, 2024 7:20 PM
In Bahal’s honor, PROI made a US$1,000 donation to the Yoga Institute in Mumbai
e4m Staff Jul 15, 2024 6:06 PM
With the #ManforceHaiTohPossibleHai campaign, the brand aspires to create awareness around the issue of overpopulation on the occasion of World Population Day
e4m Staff Jul 11, 2024 12:58 PM
K Ganapathy Subramanian, Vice President & Head of Marketing at LT Foods, talks about the 3rd edition of Daawat World Biryani Day, the campaign’s rationale, use of AI-enabled personalisation, & more
Ritika Raj Jul 8, 2024 12:31 PM
Future of Legal Education Summit and Law School Rankings 2024 is an event to recognise law schools on the basis of merit and other institutional capabilities
Mumbai Police took to social media and used a clip of Yadav’s catch with the message - "On field or the road, champions stay on the right side of line"
e4m Staff Jul 2, 2024 12:06 PM
The Esports World Cup will be streamed on Star Sports’ YouTube channel and broadcast on linear TV via Star Sports First and Star Sports 2
The film features Rohit Sharma engaged in a conversation with his wife Ritika Sajdeh
Post the victory, across X, YouTube, Instagram, Reddit, Facebook, and news outlets, the combined conversations generated 486.67 billion+ views in reach
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
The recent issue of BW Businessworld is now available in both digital and print formats
e4m Staff Jun 26, 2024 3:31 PM
Disney Star this year onboarded 59 categories of advertisers and 90 brands
Tasmayee Laha Roy Jun 25, 2024 8:49 AM
The mandate is to change the brand perception and for focusing on the ready-to-eat segment
e4m Staff Jun 25, 2024 8:41 AM
The Global Creative Director of Cheil Worldwide, Eugene Park, spoke from the Cannes Lions festival on trends in the ad space and role of tech
Neeta Nair Jun 20, 2024 11:19 AM
Industry sources say that 15% of the inventory is kept for later stages and sold at a high premium of 50-200%; but given TV's extensive reach, brands are more than willing to go all out on ads
Aditi Gupta Jun 20, 2024 8:58 AM
In an exclusive interaction with e4m, George Manas, CEO, OMD Worldwide, talks about the evolution of Generative AI, the don’ts of using AI, convergence of media and retail and more
Simran Sabherwal Jun 18, 2024 12:56 PM
According to media planners, Connected TV has become a hotbed for brands, with its inventory now completely sold out
Sonam Saini Jun 18, 2024 9:04 AM
Disney Star, which started the tournament with 19 sponsors, has now onboarded more brands, including P&G, Google, Colgate, AMFI, Ultratech and Amazon
Sonam Saini Jun 14, 2024 8:18 AM
Momentum Conference 2024 will offer marketers and marketing enthusiasts to learn about the new rules of the game and also peek into marketing’s future facets
e4m Staff Jun 12, 2024 4:56 PM
Prior to joining Frodoh World, Anurava Biswas was Sales Director India – at Teads
e4m Staff Jun 12, 2024 2:46 PM
The event will begin with insightful panel discussions on various topics related to legal education and will include various stakeholders including senior lawyers
e4m Staff Jun 10, 2024 5:35 PM
The awards are set to take place on June 27 in Four Seasons Hotel, Mumbai
e4m Staff Jun 10, 2024 4:56 PM
Brand endorser Sara Ali Khan showcases India’s victory via a new digital film
e4m Staff Jun 10, 2024 2:20 PM
HDFC Mutual Fund's fourth edition of Nurture Nature campaign puts the spotlight on water conservation through a video titled Generation Restoration
The initiative is a part of Tata Power's Club Enerji program which empowers students to become proactive leaders in energy conservation and climate action
The new campaign titled 'Hum Samajthe Hain Business' has been conceptualised by Publicis India
The cover story, 'Investing Strategies To Tame The Inflation Monster', takes a deep dive into one of the most pressing financial challenges – inflation
From edible spoons to clean deliveries, brands pulled out all stops to pledge their alliance to the planet this World Environment Day
