e4m Go Dakshin today: How tech & innovation can help build sustainable online business
Mariam Mammen Mathew, CEO, ManoramaOnline, in conversation with Nawal Ahuja, Co-founder, exchange4media Group
As a window to south India, exchange4media Group has been curating a series of webinars called ‘Go Dakshin’ where we focus on the media players and brands south of the Vindhyas. As part of our continuing series, today we host a special session with Mariam Mammen Mathew, CEO, ManoramaOnline. She will have a conversation with Nawal Ahuja, Co-Founder, exchange4media Group.
The discussion will centre on 'Building Sustainable Online Business Through Technology & Innovation'.
The session will explore myriad areas of online business growth, and about building strength post COVID-19. The session will also talk about how regional digital brands can leverage their strength, monetization challenges for regional players with Google and Facebook taking a majority of the digital ad-spends, and getting local retail players on board.
ManoramaOnline has a diverse online portfolio with over 60 products. However, only the digital classifieds portfolio is subscription led. The webinar will also try to decode if being hyper-local is the key to drive online subscription for regional players.
The session will further delve into aspects like building a sustainable digital business, role of technology and innovation to drive growth, Manorama Max – how has the OTT space evolved, future of AI, the role of automation, and more.
The discussion is scheduled to be held from 5:00 pm to 6:00 pm.
With such an interesting line-up of topics for discussion, you won’t want to miss the webinar.
To register, please click on the link: https://bit.ly/351qHO5
