Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and much more

Tanzila Shaikh Sep 1, 2023 8:07 AM

Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands

PRANAB JYOTI BHUYAN Jul 13, 2022 8:25 AM

TV will continue to be the popular medium for all category of brands, and the sector is expected to see double-digit growth in AdEx in 2022, share experts

Sonam Saini Jan 11, 2022 9:09 AM

Last one year has seen regional OTT platforms mushrooming in markets like Maharashtra, Gujarat, Kerala, Karnataka, Andhra Pradesh-Telangana and Tamil Nadu

Javed Farooqui Aug 3, 2021 7:58 AM

FremantleMedia India MD Aradhana Bhola spoke about content trends, challenges faced by production houses due to the pandemic, and the company's plans going forward

Javed Farooqui Jun 16, 2021 8:40 AM

The platform has also launched new original shows across languages like Hindi, Kannada and Telugu

exchange4media Staff Apr 8, 2021 1:00 PM

ZEE5 India Chief Business Officer Manish Kalra talks about the platform’s plan for regional markets, their ‘Any Time Manoranjan' campaign and more

Javed Farooqui Mar 12, 2021 8:49 AM

Industry experts explain why India's multi-lingualism not only poses challenges to media platforms and brands but also presents them with opportunities

Javed Farooqui Feb 9, 2021 9:07 AM

In a conversation with e4m, President & Head - Infotainment, Kids & Regional Entertainment Channels, Star & Disney India talks about the importance of regional markets and feeds for Nat Geo

Sonam Saini Feb 1, 2021 8:32 AM

The list of top ads in six Indian languages is an indication of consumer preferences leaning towards regional content

exchange4media Staff Dec 23, 2020 1:54 PM

The channel Dangal Kannada will be available to its viewers from September 30, 2020 across DTH and local cable networks

exchange4media Staff Sep 29, 2020 6:56 PM

Mariam Mammen Mathew, CEO, ManoramaOnline, in conversation with Nawal Ahuja, Co-founder, exchange4media Group

exchange4media Staff Sep 11, 2020 8:55 AM

The podcasts feature content in five languages, including English, Hindi, Tamil, Marathi and Bengali

exchange4media Staff Jul 24, 2020 1:40 PM

The partnership will give Tata Sky Binge subscribers access to ShemarooMe’s vast content library of over 15,000+ hours of multi-genre, multi-regional content

exchange4media Staff May 27, 2020 12:16 PM

Mansi Shrivastav - Head, Content Acquisition, MX Player, says international content dubbed in local Indian languages is a category that MX Player is looking to further expand

Shikha Paliwal Mar 27, 2020 8:41 AM

Some of the upcoming plans include the production of local content and a talent hunt titled ‘Bangladesh’s Global Superstar’

exchange4media Staff Jan 15, 2020 3:12 PM

Anchored by Pradeep Machiraju and Shyamala, Sankranti Sambaralu brought Zee Telugu Kutumbam under one roof, over the occasion of Makar Sankranti

exchange4media Staff Jan 8, 2020 10:48 AM

Guest Column: Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares insights on the trends that will dominate the digital space in 2020

Harikrishnan Pillai Jan 3, 2020 8:50 AM