Kanwar, VP-Content (APAC), VICE, spoke to e4m about the business of content in India, generation of revenue through collaborations and much more
Brands share why regional advertising yields better results for them, as experts see a 30% increase in vernacular ads by national brands
TV will continue to be the popular medium for all category of brands, and the sector is expected to see double-digit growth in AdEx in 2022, share experts
Last one year has seen regional OTT platforms mushrooming in markets like Maharashtra, Gujarat, Kerala, Karnataka, Andhra Pradesh-Telangana and Tamil Nadu
FremantleMedia India MD Aradhana Bhola spoke about content trends, challenges faced by production houses due to the pandemic, and the company's plans going forward
The platform has also launched new original shows across languages like Hindi, Kannada and Telugu
ZEE5 India Chief Business Officer Manish Kalra talks about the platform’s plan for regional markets, their ‘Any Time Manoranjan' campaign and more
Industry experts explain why India's multi-lingualism not only poses challenges to media platforms and brands but also presents them with opportunities
In a conversation with e4m, President & Head - Infotainment, Kids & Regional Entertainment Channels, Star & Disney India talks about the importance of regional markets and feeds for Nat Geo
The list of top ads in six Indian languages is an indication of consumer preferences leaning towards regional content
The channel Dangal Kannada will be available to its viewers from September 30, 2020 across DTH and local cable networks
Mariam Mammen Mathew, CEO, ManoramaOnline, in conversation with Nawal Ahuja, Co-founder, exchange4media Group
The podcasts feature content in five languages, including English, Hindi, Tamil, Marathi and Bengali
The partnership will give Tata Sky Binge subscribers access to ShemarooMe’s vast content library of over 15,000+ hours of multi-genre, multi-regional content
Mansi Shrivastav - Head, Content Acquisition, MX Player, says international content dubbed in local Indian languages is a category that MX Player is looking to further expand
Some of the upcoming plans include the production of local content and a talent hunt titled ‘Bangladesh’s Global Superstar’
Anchored by Pradeep Machiraju and Shyamala, Sankranti Sambaralu brought Zee Telugu Kutumbam under one roof, over the occasion of Makar Sankranti
Guest Column: Harikrishnan Pillai, CEO & Co-founder, TheSmallBigIdea, shares insights on the trends that will dominate the digital space in 2020