OTT platforms have reportedly been resisting telecom operators' push to share infrastructure costs, arguing that it would stifle innovation and increase costs for consumers
The written comments on the issues raised in the consultation paper are invited from stakeholders by August 4, 2023 and counter comments by August 18, 2023
Takpere, VP - Sales, Gupshup, delivered a special address on 'Delivering OTT experience directly to subscribers’ messaging app inbox' at e4m Streaming Summit 2022
Key matters like the BARC rating fiasco, New IT Rules, OTT Regulations and CTN Act, 5G complications await Thakur as he takes over the reins from Prakash Javadekar
More than 500 digital news publishers and OTT platforms had furnished the requisite information under Rule 18 of the Information Technology Rules, 2021
For OTT platforms, the festive quarter of October-November-December had marked the recovery in ad spends followed by decent growth in the January-February-March quarter
For gaming and entertainment, the number of transactions made at night increased by 34% while the number of transactions made during the day decreased by 11% in 2020 vs. 2019
Viewers will get to enjoy some of the top-class titles on the streaming platform, ranging in genres like adventure, thriller, sports, lifestyle, history, wildlife and much more
How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year
The biggest incentive for marketers to be on these platforms is growing access and reach. In October, 30 million adults tuned into audio OTT against 23.3 million users in September
This first ever deal will let viewers receive exciting dramas selected for the Lionsgate Play platform, spanning science fiction, period and contemporary genres
Apart from Prakash Javadekar’s initiatives like the Fact Check Cell, MIB has handed out some key ratifications that will have a significant impact on the media and entertainment industry
Purohit, Head of India Originals, Amazon Prime Video, on how the streaming platform has an edge over other content creators and how female-centric content is changing the way women are perceived
With most people being forced to stay indoors, industry players say there has been a jump in consumption on OTT platforms with viewers also likely to opt for multiple subscriptions
An OTT content development & production boutique, the studio aims to produce short and long-form online series and films, creatively helmed by women storytellers