IRS R1 2009: No surprises here – Dainik Jagran and TOI maintain leadership positions
There are no major surprises or upsets in the IRS Round 1 2009 data released by MRUC on May 8, 2009. Dainik Jagran continues as the No. 1 Hindi daily, while The Times of India maintains its lead among the English dailies.
There are no major surprises or upsets in the IRS Round 1 2009 data released by the Media Research Users’ Council (MRUC) on May 8, 2009. Dainik Jagran continues as the No. 1 Hindi daily with a total readership (TR) of 54,583,000, while The Times of India maintains its lead among the English dailies with a TR of 13,347,000.
The top 10 Hindi dailies are lead by Dainik Jagran, followed by Dainik Bhaskar with a total readership of 33,500,000. Amar Ujala follows in third position with TR of 28,674,000; Hindustan in fourth position with TR of 26,769,000; and Rajasthan Patrika in fifth position with a TR of 14,051,000.
Punjab Kesari is in the sixth position with a TR of 10,645,000; follwed by Aj in the seventh position with a TR of 5,905,000, and Navbharat Times in eighth position with TR of 5,402,000. Prabhat Khabar (4,671,000) and Navbharat (Maharashtra, Chhattisgarh) (4,477,000) are in the ninth and tenth positions, respectively.
The top 10 English dailies see The Times of India lead the charge with a total readership of 13,347,000. Hindustan Times follows with a readership of 6,341,000. The Hindu with a total readership of 5,373,000 is at No. 3; The Telegraph (2,818,000) is at No. 4; Deccan Chronicle is at No. 5 with 2,768,000; The Economic Times is the only financial daily to have made it to the top English dailies list with a total readership of 1,917,000. It ranks No. 6 among the Top 10 English dailies. Mid-Day is at No. 7 with TR of 1,583,000; The New Indian Express follows at No. 8 with TR of 1,566,000. Mumbai Mirror is at No. 9 with a total readership of 1,557,000, while DNA is at No. 10 with TR of 1,489,000.
