BIS as national standards body: HC asks Centre & BARC’s response

The Delhi HC has asked for responses to a petition seeking Bureau of Indian Standards to oversee the standards of TV audience measurement

e4m by exchange4media Staff
Published: Dec 22, 2022 10:46 AM  | 1 min read
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The Delhi high court has asked the Centre, Bureau of Indian Standards and BARC to respond to a petition that has sought for establishing BIS as the national standards body, media reports say.

As per the plea this would enable 'harmonious development' of activities related to TV audience measurement.

The bench has also issued notices to the MIB and IT ministry.

The petition has alleged that private bodies have come up with "arbitrary and unscientific" ways to determine audience measurement.

Published On: Dec 22, 2022 10:46 AM