Bisleri returns as official hydration partner for Tata Mumbai Marathon 2026
Bisleri will have an on-ground presence at the marathon with hydration stations and mist zones
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Mascots add a dollop of fun to ITC Sunfeast's ad for Super Egg & Milk Biscuit
ITC Sunfeast hosted a one-of-a-kind conference between "hens and cows", explaining the importance of making milk and eggs appealing for kids
SPNI announces retirement of Ashok Nambissan and Nitin Nadkarni
General Counsel Ashok Nambissan and CFO Nitin Nadkarni will be in office until August 31, 2024
Hrithik Roshan presents a twist in taste for Bisk Farm's Googly
The ad has been directed by Abhishek Burman and produced by Morani Media Works
Mondelēz International and Lotus Bakeries join hands to expand Biscoff brand in India
The association has been forged to create co-branded chocolate innovations in key markets
Katrina Kaif becomes the new face of Bonn Group & Americana Biscuits
Bonn Group will roll out a multi-media campaign, featuring Katrina Kaif, for Americana biscuits, Bonn Bread and Bakery product range
Frodoh World onboards Arunava Biswas as Head of Sales - West & South
Prior to joining Frodoh World, Anurava Biswas was Sales Director India – at Teads
Bisleri is making hydration cool: Tushar Malhotra
Tushar Malhotra, Director of Sales and Marketing at Bisleri International, talks about how the brand's marketing efforts have led to its enduring presence in the Indian markets
Bisleri Limonata ropes in Aditya Roy Kapur as ambassador
Aditya Roy Kapur features in the brand’s latest campaign #doublethechill
Priyagold unveils new campaign featuring Kiara Advani for Snakker biscuits
The campaign aims to build a strong connection with the Gen Z audience
Rashmika Mandanna turns 28: Ads and endorsements of India's national crush
Putting the spotlight on some of the memorable ads of Rashmika Mandanna on her birthday
IPL 2024: Bisleri becomes hydration partner of 5 teams
The teams that have partnered with Bisleri are Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru
Mirum India bags digital mandate for ibis Hotels
Mirum India will amplify ibis Hotels' digital presence
Bisleri elevates Tushar Malhotra to Director of Sales & Marketing
Tushar Malhotra joined Bisleri in 2021 as Head of Marketing & International Business
AI will be the big thing that will change the dynamics of this industry: Harsha Razdan
Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital Advertising Report 2024
We are doubling our business size year-on-year: Tushar Malhotra, Bisleri
Tushar Malhotra, Head of Marketing, Bisleri, shares insights on the brand’s recent campaign Bisleri @Doorstep, the media mix and more
e4m Pride of India Brands – Tamil Nadu to be held tomorrow
The fourth edition of the conference will be held in Chennai on 24 January 2024
Tejus Jose appointed Director of Operations for ibis & ibis Styles India
Tejus Jose will be overseeing operations for 21 hotels located across 14 cities
Deepika Padukone turns 38: A look at her global brand journey
How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton
Deepika Padukone fits the bill to cut through cohorts: Tushar Malhotra, Bisleri
Tushar Malhotra, Head of Marketing at Bisleri, spoke to e4m on the brand’s latest campaign and the other associations
Bisleri ropes in Deepika Padukone as global brand ambassador
Deepika Padukone features in the brand’s new campaign Bisleri #DrinkItUp
Bisk Farm onboards Rashmika Mandanna as brand ambassador
The actor will be the face of RUSKIT Brand
Best ads of the fortnight: Rungta Steel's 'Jawan' connection, Catch Spices' moon magic
A list of some of the best ones we found in the fortnight between October 16 and 31
Sourav Ganguly re-enacts jersey-waving moment for Bisk Farm
The campaign ‘Me Time, Marie Time’ celebrates the passion of Indian cricket fans
'Bisleri’s Vedica is a premium brand for discerning consumers'
At the launch of 'Vedica Himalayan Sparkling Water', Bisleri International's Vice Chairperson Jayanti Khan Chauhan & CEO Angelo George spoke about the company's expansion plans, growth targets & more
Ganesha Chaturthi & Gowri Habba to herald a blessed festive season for brands in K'taka?
With ad spends expected to be in the double digits for the twin festivals, brands have been pulling out all stops to get the best out of the festive opportunity
Bisk Farm appoints Saikat Ghosh as Senior VP and Head of Sales
Ghosh has worked for FMCG giants such as Dabur India and Emami
Bisleri partners with Dulquer Salmaan-starrer 'King of Kotha'
The move is aimed at strengthening the brand’s connect in South India
Bisleri forges 2-year deal with Ultimate Table Tennis League as hydration partner
The partnership is part of the brand’s #CarryYourGame campaign
The MediaLab wins Rs 100 cr integrated media mandate for Jos Alukkas
The jewellery brand is all set to launch 100 new stores with an investment of Rs 5500 crores over next few years
Indian Institute of Gems & Jewllery ropes in Debasish Biswas as CEO
Biswas brings on board 31 years of professional experience in banking, telecom, insurance and media sectors
CSK fans get a clarion call from Sunfeast Supermilk Biscuits
The brand has released a fan anthem - ‘Ready Madi Adi’ to celebrate the undying spirit and the unbridled passion of the Chennai Super Kings fanbase
e4m OOH Conference 2023 to shine the spotlight on traditional out-of-home advertising
Experts to deliberate on the evolving OOH ecosystem, the challenges & opportunities and road ahead on May 17
Hilton Goa Resort elevates Abishek Chandran to Cluster Director of Marketing & Comms
He was earlier Cluster Marketing & Communication Manager
'Digital media will play a large part in Bisleri's new campaign'
Tushar Malhotra, Head of Marketing, Bisleri International Pvt Ltd., tells e4m about the brand's latest summer campaign and association with IPL
Bisleri says #CarryYourGame with a focus on hydration
The digital campaign features athletes Lovlina Borgohain, Manpreet Singh, Ashwini Ponappa, and Nishad Kumar
‘Ads on TV news as a genre help drive brand reach or saliency’
Saibal Biswas, Head of Marketing, Partnerships and PR at MediBuddy, talks about adopting a customer-centric approach for the brand’s marketing strategy
Sourav Ganguly channels Bollywood villain 'Robert' in new Rich Marie ad
The TVC is being released in Bengali, Hindi, Odia and Assamese
Bisleri signs three-year deal with Delhi Capitals
The mineral water brand will be the Official Hydration Partner of the team
Bisleri is the Official Hydration Partner of Delhi Capitals
The three-year partnership is set to begin with this year’s cricketing season
Bisleri goes global, sets up first overseas operations in UAE
The brand has partnered with Gulf company Nasser Abdulla Lootah Group to strengthen Bisleri International's presence across Dubai, Sharjah and Abu Dhabi
ZEE Biskope launches ‘Biskope Milayi Jodi’ for Valentine’s Day
Bhojiwood’s teen heartthrobs Anara Gupta and Nisar Khan have been onboarded for this campaign
Wipro’s Bidyabrata Biswas joins edtech startup SkillArbitrage
At SkillArbitrage, Biswas will be Director of Web & Mobile apps
Joyee Biswas to head sports and media partnerships at Virtualness
Biswas was previously associated with Singtel, ESPN and more recently, Meta
Bisleri unveils digital campaign for delivery at-home app
The first of the three ad films has a quirky take on ordering water through the app
Bisleri teams up with Mumbai Indians as hydration partner
This will be a three-year partnership
Bisleri teams up with Gujarat Titans
The brand will be the Official Hydration Partner for three years
BIS as national standards body: HC asks Centre & BARC’s response
The Delhi HC has asked for responses to a petition seeking Bureau of Indian Standards to oversee the standards of TV audience measurement
Bisk Farm onboards Hrithik Roshan as brand ambassador for Googly Biscuits
Launches #GooglyTwister campaign, featuring popular dance moves by the actor
In discussion with Bisleri: Tata Consumer on acquisition reports
Tata Consumer said the company will make an appropriate announcement as and when any such requirement arises