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ITC Sunfeast hosted a one-of-a-kind conference between "hens and cows", explaining the importance of making milk and eggs appealing for kids
General Counsel Ashok Nambissan and CFO Nitin Nadkarni will be in office until August 31, 2024
e4m Staff Jul 24, 2024 11:32 AM
The ad has been directed by Abhishek Burman and produced by Morani Media Works
e4m Staff Jun 25, 2024 4:04 PM
The association has been forged to create co-branded chocolate innovations in key markets
e4m Staff Jun 14, 2024 10:21 AM
Bonn Group will roll out a multi-media campaign, featuring Katrina Kaif, for Americana biscuits, Bonn Bread and Bakery product range
e4m Staff Jun 13, 2024 4:24 PM
Prior to joining Frodoh World, Anurava Biswas was Sales Director India – at Teads
e4m Staff Jun 12, 2024 2:46 PM
Tushar Malhotra, Director of Sales and Marketing at Bisleri International, talks about how the brand's marketing efforts have led to its enduring presence in the Indian markets
Payal Gwalani Jun 5, 2024 2:59 PM
Aditya Roy Kapur features in the brand’s latest campaign #doublethechill
e4m Staff Jun 5, 2024 11:45 AM
The campaign aims to build a strong connection with the Gen Z audience
e4m Staff Apr 25, 2024 3:30 PM
Putting the spotlight on some of the memorable ads of Rashmika Mandanna on her birthday
The teams that have partnered with Bisleri are Delhi Capitals, Gujarat Titans, Mumbai Indians, Rajasthan Royals and Royal Challengers Bengaluru
Tushar Malhotra joined Bisleri in 2021 as Head of Marketing & International Business
Tanzila Shaikh Feb 29, 2024 3:16 PM
Harsha Razdan, CEO, South Asia, dentsu, and Abheek Biswas, AVP, Consumer Insights, dentsu, launched and introduced the much-awaited dentsu-e4m Digital Advertising Report 2024
Tushar Malhotra, Head of Marketing, Bisleri, shares insights on the brand’s recent campaign Bisleri @Doorstep, the media mix and more
Aryan Khanna Jan 31, 2024 12:49 PM
The fourth edition of the conference will be held in Chennai on 24 January 2024
e4m Staff Jan 23, 2024 8:25 AM
Tejus Jose will be overseeing operations for 21 hotels located across 14 cities
How Deepika Padukone's star power lent heft to top brands from Bisleri to Louis Vuitton
Sohini Ganguly Jan 5, 2024 7:40 AM
Tushar Malhotra, Head of Marketing at Bisleri, spoke to e4m on the brand’s latest campaign and the other associations
Tanzila Shaikh Dec 21, 2023 11:52 AM
Deepika Padukone features in the brand’s new campaign Bisleri #DrinkItUp
e4m Staff Dec 21, 2023 10:27 AM
A list of some of the best ones we found in the fortnight between October 16 and 31
e4m Staff Nov 11, 2023 8:40 AM
The campaign ‘Me Time, Marie Time’ celebrates the passion of Indian cricket fans
e4m Staff Oct 17, 2023 1:55 PM
At the launch of 'Vedica Himalayan Sparkling Water', Bisleri International's Vice Chairperson Jayanti Khan Chauhan & CEO Angelo George spoke about the company's expansion plans, growth targets & more
Kanchan Srivastava Oct 6, 2023 8:40 AM
With ad spends expected to be in the double digits for the twin festivals, brands have been pulling out all stops to get the best out of the festive opportunity
Nilanjana Basu Sep 15, 2023 9:05 AM
Ghosh has worked for FMCG giants such as Dabur India and Emami
exchange4media Staff Sep 12, 2023 5:08 PM
The move is aimed at strengthening the brand’s connect in South India
exchange4media Staff Aug 25, 2023 2:15 PM
The partnership is part of the brand’s #CarryYourGame campaign
exchange4media Staff Jul 13, 2023 1:25 PM
The jewellery brand is all set to launch 100 new stores with an investment of Rs 5500 crores over next few years
Ruhail Amin Jun 14, 2023 9:47 PM
Biswas brings on board 31 years of professional experience in banking, telecom, insurance and media sectors
exchange4media Staff Jun 2, 2023 10:37 PM
The brand has released a fan anthem - ‘Ready Madi Adi’ to celebrate the undying spirit and the unbridled passion of the Chennai Super Kings fanbase
exchange4media Staff May 16, 2023 2:54 PM
Experts to deliberate on the evolving OOH ecosystem, the challenges & opportunities and road ahead on May 17
exchange4media Staff May 15, 2023 8:54 AM
Tushar Malhotra, Head of Marketing, Bisleri International Pvt Ltd., tells e4m about the brand's latest summer campaign and association with IPL
Aditi Gupta May 10, 2023 8:10 AM
The digital campaign features athletes Lovlina Borgohain, Manpreet Singh, Ashwini Ponappa, and Nishad Kumar
exchange4media Staff May 6, 2023 9:12 AM
Saibal Biswas, Head of Marketing, Partnerships and PR at MediBuddy, talks about adopting a customer-centric approach for the brand’s marketing strategy
Imran Fazal Apr 18, 2023 10:08 AM
The TVC is being released in Bengali, Hindi, Odia and Assamese
exchange4media Staff Mar 11, 2023 9:18 AM
The mineral water brand will be the Official Hydration Partner of the team
exchange4media Staff Mar 2, 2023 2:34 PM
The three-year partnership is set to begin with this year’s cricketing season
exchange4media Staff Mar 2, 2023 2:16 PM
The brand has partnered with Gulf company Nasser Abdulla Lootah Group to strengthen Bisleri International's presence across Dubai, Sharjah and Abu Dhabi
exchange4media Staff Feb 21, 2023 3:18 PM
Bhojiwood’s teen heartthrobs Anara Gupta and Nisar Khan have been onboarded for this campaign
exchange4media Staff Feb 9, 2023 10:50 AM
At SkillArbitrage, Biswas will be Director of Web & Mobile apps
exchange4media Staff Feb 8, 2023 3:50 PM
Biswas was previously associated with Singtel, ESPN and more recently, Meta
exchange4media Staff Jan 12, 2023 2:47 PM
The first of the three ad films has a quirky take on ordering water through the app
exchange4media Staff Jan 10, 2023 1:09 PM
The brand will be the Official Hydration Partner for three years
exchange4media Staff Dec 22, 2022 1:05 PM
The Delhi HC has asked for responses to a petition seeking Bureau of Indian Standards to oversee the standards of TV audience measurement
exchange4media Staff Dec 22, 2022 10:46 AM
Launches #GooglyTwister campaign, featuring popular dance moves by the actor
exchange4media Staff Nov 30, 2022 5:20 PM
Tata Consumer said the company will make an appropriate announcement as and when any such requirement arises
exchange4media Staff Nov 24, 2022 5:44 PM
The acquisition is reported to be worth Rs 6,000-7,000 crore
exchange4media Staff Nov 24, 2022 9:57 AM
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