Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
DCR data will enable media publishers and agencies to understand digital content consumption and engagement
The Delhi HC has asked for responses to a petition seeking Bureau of Indian Standards to oversee the standards of TV audience measurement
BARB is the first industry-owned audience currency in the world that Netflix has joined
This will offer advertisers an exclusive cross-platform measurement solution to tackle growing challenges in the media ecosystem
The TRP scam, which came to light in 2020, troubled the TV audience measurement body in 2021 as well
He has previously held senior positions at The Walt Disney Company, Turner, PricewaterhouseCoopers
Radio City garnered the most listenership in Bangalore, and Big FM commanded the top spot in Kolkata
The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series
Radio City topped in Bangalore and Radio Mirchi in Kolkata
Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent
Broadcast industry insiders believe that the government should not interfere in TV measurement and have questioned the 'urgency' in issuing the recommendations
During a video conference on the launch of the sixth edition of the BARC- Nielsen report, the BARC India CEO said some of TRAI’s recommendations do not fit into a rating system’s area of functioning
Kantar and VTION’s OTT Audience Measurement Insights also noted that audio streaming thrived in markets where radio listening habit was not strong
Sinha, CEO of IPG Mediabrands, said TV is still a sizeable business in the rest of the world especially in India
According to PrimaVu data, English is the third most preferred language among premium South Audiences