audience-measurement
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
e4m Staff Jun 21, 2024 8:58 AM
DCR data will enable media publishers and agencies to understand digital content consumption and engagement
exchange4media Staff May 22, 2023 3:58 PM
The Delhi HC has asked for responses to a petition seeking Bureau of Indian Standards to oversee the standards of TV audience measurement
exchange4media Staff Dec 22, 2022 10:46 AM
BARB is the first industry-owned audience currency in the world that Netflix has joined
exchange4media Staff Oct 12, 2022 4:51 PM
This will offer advertisers an exclusive cross-platform measurement solution to tackle growing challenges in the media ecosystem
exchange4media Staff Feb 28, 2022 2:16 PM
The TRP scam, which came to light in 2020, troubled the TV audience measurement body in 2021 as well
exchange4media Staff Jan 3, 2022 9:11 AM
He has previously held senior positions at The Walt Disney Company, Turner, PricewaterhouseCoopers
exchange4media Staff Oct 14, 2021 7:15 PM
Radio City garnered the most listenership in Bangalore, and Big FM commanded the top spot in Kolkata
exchange4media Staff Dec 30, 2020 8:51 AM
The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series
exchange4media Staff Dec 4, 2020 8:21 AM
Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent
Noel Dsouza Jul 24, 2020 8:54 AM
Broadcast industry insiders believe that the government should not interfere in TV measurement and have questioned the 'urgency' in issuing the recommendations
Srabana Lahiri May 7, 2020 8:56 AM
During a video conference on the launch of the sixth edition of the BARC- Nielsen report, the BARC India CEO said some of TRAI’s recommendations do not fit into a rating system’s area of functioning
exchange4media Staff May 1, 2020 8:18 AM
Kantar and VTION’s OTT Audience Measurement Insights also noted that audio streaming thrived in markets where radio listening habit was not strong
exchange4media Staff Feb 24, 2020 5:34 PM
Sinha, CEO of IPG Mediabrands, said TV is still a sizeable business in the rest of the world especially in India
exchange4media Staff Feb 1, 2020 9:03 AM
According to PrimaVu data, English is the third most preferred language among premium South Audiences
exchange4media Staff Jan 7, 2020 8:40 AM
