Maxus T2D proprietary tool studies real time impact of TV on e-traffic

Maxus has launched a new proprietary tool ‘Maxus T2D’. The core function of this tool is to predict the impact of TV on website and deliver results to optimise TV plans that will help build further web traffic.

As television contributes to more than 70 per cent of spends in e-commerce category, the Maxus T2D tool has been created to deliver plans that closely impact platform level numbers and hence focus on direct impact.

Speaking about the relevance of this innovative tool in the contemporary e-commerce landscape, Kartik Sharma, Managing Director, Maxus said, “With the ever evolving market dynamics in the e-commerce sector, it is important to find innovative solutions to pressing business roadblocks. Our new offering T2D tool helps in leveraging the immense clout of the television medium to scale up website traffic. This tool has already found a great resonance with the e-commerce industry practitioners and it is going to be the next value addition in the sector that is always on the lookout for innovative approach to business challenges and changes.”

According to Maxus, the highlight of the T2D tool is that it delivers sharper planning focus to drive traffic and predicts the lag effect of TV to the platform (website, app) traffic.

Priti Murthy, Chief Strategy Officer, Maxus, further explained, “We are excited about our new product—the T2D Maxus tool that captures the power of the television medium for building website traffic. Given the reality and growing spurt of the e-commerce market, we firmly believe that the clients will benefit from this revolutionary tool to make better media decisions. Also, on a whole this will change the impact of television on website traffic.”