TV viewership: MDPL plans to add around 15,000 more meters in 2-3 years

The meter count currently stands at 50,000

e4m by exchange4media Staff
Published: Dec 12, 2022 8:42 AM  | 1 min read
TV
  • e4m Twitter

Meterology Data Private Limited (MDPL), a joint venture between Broadcast Audience Research Council and Tam Media Research, reportedly plans to raise the number of meters by nearly 15,000 over the next two-three years.

According to a report, the meter count currently stands at 50,000 and the MDPL plans to take it to 65000.

MDPL is targeting a capex of Rs 60-70 crore, stated the report.

Published On: Dec 12, 2022 8:42 AM 
Tags Barc Tv viewership Tam Meterology Data Private Limited

Featured

Latest