TV ad volume saw 11% drop in 2025
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
tam
No more 10-min promises: How will Q-Comm woo consumers now?
According to industry leaders, players need to move beyond adrenaline marketing, where the proposition is less about racing the clock and more about becoming an invisible enabler of daily life
Thalapathy Vijay’s political entry: What it means for his brand, films and endorsements
Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand
Contaminated water deaths remark: MP Kailash Vijayvargiya apologises
In a statement released on social media, he acknowledged that his words in response to a media question were inappropriate and expressed regret
Oneindia collaborates with Tamil Nadu govt’s sustainable branding, zero-waste initiatives
This alliance brings together Oneindia's digital reach and the state’s agenda for a future of zero-waste living
Swiggy Instamart opens first offline store in Gurugram
The store carries a limited assortment compared with Instamart’s online catalogue and is positioned as a touchpoint for consumers to interact with products in person
Swiggy Instamart marks Ganesh Chaturthi with modak dispenser
The dispenser is giving away 1,000 modaks daily, dispensing around 142 modaks each hour
Movie genre ad vol down 4% in H1 2024; Hindi movies lead with 41% share
As per TAM’s half-yearly report, in the first half of 2024, HUL led the advertising landscape with a 20% share, followed by Reckitt Benckiser at 12%
Why 'Memevertising' is injurious to brand health
In a LinkedIn post, Azazul Haque, Group Chief Creative Officer at Creativeland Asia, flags the use of memes without context in ads
Amitesh Jha appointed CEO of quick commerce biz Swiggy Instamart
Before joining Swiggy Instamart, Amitesh Jha was with Flipkart
Swiggy Instamart teams up with Havas Media Tribes to deliver Hamleys Toys in 10 min
Havas Media Tribes has marked this collaboration with an outdoor display The se
Best ads of the week: Swiggy Instamart’s Rakhi tie-up, Greenpeace’s race to end plastics
Here’s a roundup of all the commercials we loved in Week 3 of August
11th Puthiya Thalaimurai Tamilan Awards 2024 to be aired on August 24
The Tamilan Awards is an annual celebration that honours personalities across six key fields: Arts, Literature, Business, Science & Technology, Sports, and Social Work
Dabur signs MoU with TN govt to set up its first manufacturing facility in state
According to Dabur CEO Mohit Malhotra, the company will be investing Rs 135 crore in the first phase and then scaling it up to Rs 400 crore over a period of five years
PKL Season 11 Auction: 8 players in the crore club as franchises spend nearly Rs 34 cr
While Sachin Tanwar was taken in by Tamil Thalaivas for Rs 2.15 crore, Haryana Steelers spent Rs 2.07 crore for Mohammadreza Shadloui Chiyaneh
Happy Rakhi, but is Rakhi Sawant happy? Swiggy’s Raksha Bandhan collab wins hearts
Swiggy Instamart has teamed up with the iconic Rakhi Sawant to design “rakhis” and deliver customised Raksha Bandhan messages
Puthiya Thalaimurai Tamilan Awards 2024: Honoring Extraordinary Tamils
The awards celebrate the remarkable achievements of Tamils who have made significant contributions across Arts, Literature, Business, Science & Technology, Sports and Social Work
Swiggy Instamart names Sairam Krishnamurthy as Senior VP & COO
Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries
Gautam Adani to retire at 70, hand over empire to sons by early 2030s: Report
According to media reports Adani said this in an interview to Bloomberg News
AiSensy generated over Rs 1000 crore for brands: Gautam Rajesh Shelley
Gautam Rajesh Shelley, CEO of AiSensy, says that the company has onboarded over 20,000 businesses as he delves into the topic of WhatsApp as a marketing and engagement platform
aha bags 13 wins at inaugural NEXA Streaming Academy Awards
The wins include ‘Best Regional Platform’ title
Twitter, YouTube leading web publishers of ads: TAM AdEx
More than 21K advertisers and over 28K brands exclusively advertised on digital during Jan-March’24
Swiggy Instamart converts Bengaluru airport carousel into OOH innovation
Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers
Sunfeast SuperMilk launches campaign for Tamil market
The film features Sneha Prasanna and Simran Bagga
Patanjali unveils TVC with Tiger Shroff & Tamannaah Bhatia
The campaign ‘Full Full Fresh’ encourages a fresh and healthy lifestyle
LIC of India, LIC Housing Finance, Maruti Suzuki top advertisers on radio in Q1 2024
According to a report by TAM AdEx, more than 2.5k advertisers and 3.3k brands were exclusively present on radio in Jan-Mar 2024
Gautam Dutta elevated to Channel Head & National Sales Director - ABP Ananda
Gautam Dutta has been associated with ABP Network for over 19 years now
Chinta’s perspective is something we all need-Santosh Desai
Desai, CEO of Futurebrands India, reflected on his time with Chintamani Rao, fondly known as Chinta
Working with the Mad Men of Indian advertising has been an honour: Chintamani Rao
Chintamani Rao reminisced about discovering Piyush Pandey's creative potential during their time at O&M Mumbai
Swiggy Instamart marks India’s T20 World Cup win with digital film featuring Rohit Sharma
The film features Rohit Sharma engaged in a conversation with his wife Ritika Sajdeh
Industry veterans celebrate Chintamani Rao’s 50 years of professional brilliance
The gathering was a star-studded affair, graced by industry veterans, colleagues, friends, and family members of Chintamani Rao
‘Chintamani Rao simplified most complex problems & always looked at the larger picture’
Prasoon Joshi shares highlights of his association with Chintamani Rao on the later completing 50 years in the advertising and media industry
TRAI’s multiple rating agencies push: Will TAM finally get lucky?
TAM’s application for a licence to start broadcast ratings is pending at the MIB for over a year now, sources say
Gautam Adani, Founder & Chairman of Adani Group, turns 62 today
Adani's strategic vision has driven the Group's growth, making it one of India's most influential conglomerates
Swiggy Instamart drops new ad with Rohit Sharma and Ritika Sajdeh
The digital film is part of Swiggy’s ‘Yeh Se Leke Woh Tak’ campaign
Social Beat appoints Ashish Tambe as National Creative Director
Ashish Tambe was previously with FCB Kinnect
Konkona Sen Sharma lauds Tillotama Shome on winning at e4m Play Awards
The awards ceremony was held on May 9 in Mumbai
Raymond re-appoints Gautam Singhania as MD
Gautam Singhania will hold the post for a term of five-year starting July 1, 2024
e4m Media Debate 2024: Call for multiple ratings agencies to break monopoly
Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies and expenses
'TV ad volumes of auto sector grew 17% in 2023'
News channels were the most preferred medium for the sector, according to a TAM AdEx report
ABP Network elevates Parul Kamra to National Sales Head for ABP News & ABP Asmita
Gautam Dutta elevated to National Sales Head for ABP Ananda, and Shailendra Hegde to National Sales Head for ABP Majha
ABP Network rejigs sales dept; Parul Kamra, Gautam Dutta, Shailendra Hegde promoted
Parul Kamra elevated to National Sales Head for ABP News and ABP Asmita Gautam Dutta elevated to National Sales Head for ABP Ananda
TV ad volume up by 6% this IPL
According to a TAM Sports report, the count of categories and advertisers increased by 65% and 37% respectively in IPL's 17th edition
Brands hit billboards, social media with colourful campaigns for Holi
The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant social media posts for Holi
ZEE shareholders approve appointment of independent directors
Uttam Prakash Agarwal, Shishir Babubhai Desai and Venkata Ramana Murthy Pinisetti were appointed as Independent Directors of the Company for the first term of three years
Rasna ropes in Tamannaah Bhatia as brand ambassador
The new campaign highlights Rasna’s emotional connect and its functional benefits
Maruti Suzuki, SBS Biotech, Reliance Retail top advertisers on print in 2023
As per the TAM AdEx report, more than 185K brands were present on Print during 2023
Breaking down is never an option for her, says Patanjali hair oil campaign
The campaign features actress Tamannaah Bhatia as the brand ambassador
Ad volumes on radio grew by 8% in 2023: TAM AdEx
According to a recent TAM report, more than 10K advertisers were present on the radio medium in 2023
HiveMinds appoints Srinath Kotamaraju as Regional Director-South
Before joining HiveMinds, Srinath was the Managing Director at Reprise Digital, Indonesia