Why is Sony TV seeing a drop in viewership?
Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs
tv-viewership
IPL on TV breaks all boundaries, unlocking an unrivaled scale for brands
IPL 2023 on television witnessed staggering growth across key market and audience segments unlocking new doors for advertisers ahead of IPL 2024
BARC to increase meter count to 65K: Will this be enough for India’s 200M TV homes?
Experts say it is not just the smaller number of meters but also the slow pace of installation of these meters that makes the whole purpose insignificant
53 more minutes added to weekly TV viewing: IBDF
Younger audiences have seen higher growth in TV consumption: 7.1% among 15-21 year olds and 7.2% among 22-30 year olds
Live broadcast viewership for first 29 IPL 2023 matches surpasses 40 crore: Disney Star
This is 3.7 crore higher than the reach of the entire 2022 edition, according to the network
WPL: Great show on ground, but what about TV?
Industry players said TV viewership for the first edition of Women’s Premier League was less than expected but decent
'IPL's consumption on TV gives brands the best reach'
At e4m-GroupM Let’s Play: Sports marketing summit, a panel of industry observers discussed why television was still a relevant platform to advertise during IPL
TV viewership: MDPL plans to add around 15,000 more meters in 2-3 years
The meter count currently stands at 50,000
69% T20 viewers prefer to watch on TV, 28% on phone: Axis My India report
Out of the 10207 surveyed for the report, 70% are from rural India while 30% are from cities
Broadcast industry scrambles for answers as overall TV viewership declines
Experts say the all India TV reach has dropped from a peak of 94% in 2018 to 82% in 2022
Rise in digital consumption in kids' genre not eroding TV viewership: Leena Lele Dutta
Dutta, EVP and Business Head of Kids' channel–Sony Yay! at Sony Pictures Networks India, talks about the channel’s five-year journey, growth plans & more
Is dip in TV viewership impacting the sheen of non-fiction shows?
According to some industry experts, if the consumer shift to digital platforms continues then broadcasters may face challenges while getting the right value for non-fiction shows
TV viewership grew by 9% while time-spent increased to 4 hrs 2 mins daily in 2020: BARC
The report further stated that television ad volumes grew by 34% in the second half of 2020 compared to the first half
Television Rip-off Points – What’s the remedy?
Guest Column: Debraj Tripathy, Marketing Communication & Advertising Consultant, and former MD of MediaCom, South Asia, enumerates four actions that he says may solve the issue in the long run
BARC order on landing page is hostile: MK Anand
As part of e4m Conclave, Anand, MD & CEO, Times Network, said they are contemplating legal action on BARC's decision to mitigate landing page influence on TV viewership
e4m webinar: 'Brands will invest in advertising on sports, live or not'
In an e4m webinar series, sports industry experts discuss the impact of COVID-19 on live sports and how communities can be created through sporting events
PM's address garners 4.3 bn viewing minutes, highest of COVID-19 speeches: BARC-Nielsen
As per the report, total TV viewership grew by 24% in week 18, recording 1.10 trillion viewing minutes
It is important to be optimistic, smart & cautious while planning businesses: Sunil Lulla
In today's edition of 'Beating All Odds', Sunil Lulla, CEO, BARC India, speaks with Naziya Alvi Rahman, Editor of exchange4media
Overall FCT on TV sees 7% growth in week 15: BARC - Nielsen
According to the report, the total number of advertisers has increased from 1017 in week 14 to 1021 in week 15
PM Modi’s lockdown extension address garnered 4 billion viewing mins: BARC- Neilsen report
TV consumption grew by 38% from the pre-COVID period, and Hindi GEC attained an all-time high viewership of 4 billion since 2015 in HSM Urban
Hindi GEC sees 24.38% rise in total impressions in Week 13: BARC India
DD National emerges as the most watched channel in overall (Hindi + Rural) and urban markets while Dangal continues to lead the rural market
Ramayan, Mahabharat make DD the most-watched channel across India: BARC-Nielsen Report
As per the report, total TV consumption further grew by 4% over last week, registering an overall growth of 43% over pre-COVID-19
Confinement at home has families turning to their trusted TV set: Prathyusha Agarwal
Guest Column: The Chief Consumer Officer of ZEEL analyses the factors that are driving the spike in global TV viewership amid the coronavirus crisis
We expect Tata Altroz to become a success through IPL: Vivek Srivatsa
Vivek Srivatsa, Head - Marketing, Passenger Vehicle Business Unit, Tata Motors, talks about leveraging their partnership with Star India and the IPL to promote the newly launched Altroz
In 2019, 98.5% of the audience watched ads on TV: Sunil Lulla, CEO, BARC India
Lulla shares insights on how TV has access to the mind, hearts and purse strings of India