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The nationwide lockdown has impacted OOH industry’s vital components - traffic and mobility, both of which plummeted majorly. However, with the onset of Unlock 3.0, the footfall of the audiences on the streets has risen, giving brands the right opportunity to make a statement and re-engage with their consumers. As stated in an article by Hindustan Times recently, the traffic at major metro stretches has increased by double post lockdown in Delhi.
As the dust settles, many big brands have adorned JCDecaux street furniture in Delhi which speaks for the massive reach provided by this traditional mode of advertising. Zee Tv took this opportunity to add a fun element on the streets of Delhi by announcing their new show “Sa Re Ga Ma Pa” to be aired soon.
Cadbury recently added a layer of festivities on the streets with #closerthisrakhi campaign on JCDecaux bus shelters. The increase in traffic on the roads is making brands more inquisitive about using bus queue shelters to elevate their presence in the city. Cars24 also decked up bus queue shelters with a clear message for the audiences.
With all business open now, the audiences have started commuting to work or for daily chores & leisure. The monotony of staying at home is finally breaking, thus making them highly receptive to outdoor ads than before. Other brands like Muthoot, Nafed Supermarket, Fleet Ship also made their appearance on JCDecaux media recently.
“It is not the first time that the advertising industry has faced a time of crisis, but like always we are certain the industry will recoup its position in the world of advertising. The easiest way to reach a wider audience & make a statement, OOH benefits brands in ways that can’t be denied. As the lockdown is over and people have understood the new normal, we can see things drifting towards the positive side. JCDecaux street furniture is evenly spread throughout Delhi assuring that brand campaigns have the optimum exposure & recency. We are elated to have these brands on-board post-lockdown, testifying their trust in us & the industry,” says Raheel Amjad, Deputy MD, JCDecaux India.