The partnership will help in implementing cutting-edge hyperlocal marketing strategies, significantly enhancing customer engagement and satisfaction
Havas Media's Bengaluru unit will drive media duties of the brand across OOH, digital, TV, print, and on-ground activations
Abhinav Iyer, Senior General Manager-Marketing and Strategy at The Muthoot Group tells e4m about the campaign's core consumer insight of 'trust' as a USP
The campaign focuses on the proposition of 'bharosa' or trust
This is the first campaign with SRK as the brand ambassador; the campaign has been conceptualised and created by Havas Worldwide India
Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services
According to the company, the resort is part of the group's commitment towards the 3 Cs: Community, Collaboration, and Conservation
Dixit was onboarded as Brand Ambassador earlier this year
The group has also introduced RCB Innovation Lab, a service that generates insights, ideas, methodologies and products that shape the future of sports
The brand already has Amitabh Bachchan on board
The 360-degree campaign is named ‘Kholiye Khushiyon Ki Tijori!’
Aggarwal earlier was MD & CEO at National Trust Housing Finance Limited and has 20 years of experience
Aggarwal earlier served as MD & CEO at National Trust Housing Finance Limited
Abhinav Iyer, Senior General Manager, Marketing & Strategy at The Muthoot Group breaks down Muthoot Finance's new campaign, out just in time for 2023
The agency also won the OOH mandate for Muthoot Forex for the Kochi market
The most appealing and creative ad campaigns that impressed us between October 1 and 15 of 2022
The campaign created by Maitri Advertising features the brand’s new mascot ‘Goldman’
Sreechaitanya Garimella, Head of Marketing, Muthoot Fincorp, says IPL not only offers a high level of audience engagement but also allows their brand to tick off multiple marketing goals
The ‘mera gold loan, mera interest’ campaign will be amplified across TV, digital, social media & OOH integrations during the IPL season
In an exclusive interview with e4m, Iyer, General Manager-Marketing & Strategy, The Muthoot Group, shared key insights that led to the season 2 campaign featuring Madhuri Dixit
The integrated campaign will be seen across television, print, outdoor, internet and point of sale, besides other mediums
The gold loan scheme was launched by actor Vidya Balan at a virtual event held on Monday, 15th March 2021
George died in his New Delhi home after a fall, according to reports
Mr. Iyer, Head of Marketing & Strategy, Muthoot Finance, was speaking in a webinar organized by the Dainik Bhaskar group in association with exchange4media
Names like Cadbury, Muthoot, Nafed Supermarket and Fleet Ship have made their appearance on JCDecaux media recently
He led marketing for close to three years at the conglomerate
This service enables customers to avail a gold loan without stepping out of his/her home
The integrated campaign is a series of different TVCs which will be rolled out on digital platforms as well as across traditional media
Shukla, the Group Chief Marketing Officer for Muthoot Pappachan Group, speaks about the brand’s COVID-19 strategies and importance of keeping customers first even during a crisis
Iyer, GM Marketing & Strategy at Muthoot Group, will speak on the topic ‘Innovation on Display’, sharing the group’s developments on the marketing front & the work they have done in the OOH space
The partnership of title sponsor includes the jersey-front logo placement on the playing and training jersey, in-stadium integration at home matches, digital and other highly visible media platforms