cadbury

As per industry reports, brands adopting short ads have clocked up to 20% higher returns on ad spend compared to longer formats

e4m Staff Dec 4, 2024 1:47 PM

Ads that shone in Week 2 of August

e4m Desk Aug 17, 2024 8:40 AM

With #CreatingMemoriesNeverClicked, the brand has rolled out a user-friendly microsite, where individuals can transform precious, undocumented moments from their memory into realistic photos

e4m Staff Aug 7, 2024 12:57 PM

The campaign is helmed by a TVC titled ‘Bhookhe Pet Na Ho Payega’

e4m Staff Jul 15, 2024 2:03 PM

As per media reports, an HUL executive during the company earnings call said that the labels of the category have been changed to FND ‘which is a much better way to call it’

e4m Desk Apr 25, 2024 12:33 PM

The ad film has been created by Ogilvy

e4m Staff Apr 22, 2024 11:45 AM

The 6-week long campaign will culminate with a two-day Mishti Mela (Carnival) around the third weekend of April

e4m Staff Apr 15, 2024 1:06 PM

#ThankYouFirstCoach is the brand's 2-part series campaign on the heroes who recognised and nurtured the talents of India's finest players

e4m Staff Mar 20, 2024 12:43 PM

In today’s edition of our Women’s Day series, Amit Wadhwa, CEO, Dentsu Creative India, shares his admiration for the incredible women in advertising and his pillars of support – his mother and wife

Amit Wadhwa Mar 11, 2024 8:33 AM

Here's our pick of the most impactful ads between February 1 and 15

e4m Desk Feb 27, 2024 8:36 AM

From the unthinkable, like a time-travel vessel to the repetitive cliches in love, here is a round-up of V-Day Campaigns that stood out

Ritika Raj Feb 14, 2024 10:08 AM

There has been a shift in focus for brands in 2024 with an ironic 'Anti-Valentine's' approach in their marketing initiatives this year

Tanzila Shaikh Feb 13, 2024 8:24 AM

In a chat with e4m, Indian actor and former Miss World, Manushi Chhillar opens up about her endorsement journey and her wish to associate with a chocolate brand someday

Sohini Ganguly Feb 12, 2024 4:21 PM

Our pick of the most creative and impressive ads between January 16 and 31

e4m Desk Feb 10, 2024 8:20 AM

On the 14th of February, Cadbury's volunteers will embark on a mission to fast-forward the day from their timelines, through an event that will be live-streamed

e4m Staff Feb 2, 2024 2:02 PM

Our pick of the best ads between January 1 and 15

e4m Desk Feb 1, 2024 8:47 AM

Cadbury Silk's ‘The Story of Us’ campaign uses AI to create personalized animated love stories of and by consumers

e4m Staff Jan 31, 2024 12:56 PM

The campaign has been conceptualised by Ogilvy India

e4m Staff Jan 18, 2024 2:18 PM

From Tata AIG’s reverse copy to Cadbury's clever ad for its 200th anniversary, brands’ love for print advertising is being noted and appreciated by audiences across platforms

Tanzila Shaikh Jan 10, 2024 1:23 PM

The new Cadbury 5 Star ad titled 'Elevator' has been directed by Prasoon Pandey

e4m Staff Jan 2, 2024 12:28 PM

We look at some of the iconic commercials by Piyush Pandey that not only created lasting brand awareness but also impacted social change

Tanzila Shaikh Oct 5, 2023 8:54 AM

#SitTogether is a campaign conceptualised by Ogilvy India

e4m Staff Oct 4, 2023 12:47 PM

The Rakhi campaign for Mondelez has been created by Ogilvy India

e4m Desk Aug 17, 2023 4:24 PM

Cadbury India has roped in Shreya Pujari, creator-cum-actor, for its OOH ads

e4m Desk Aug 10, 2023 12:34 PM

Nitin Saini, VP of Marketing at Mondelez International and Sukesh Nayak, CCO of Ogilvy India, let us in on the brand's latest AI-led campaign and the many learnings that came with it

Sohini Ganguly Aug 7, 2023 9:19 AM

Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure ethical usage, caution industry observers

Shantanu David Aug 3, 2023 9:02 AM

#MyBirthdaySong is a campaign created by Mondelez India's partners Ogilvy and Wavemaker

e4m Desk Jul 26, 2023 4:38 PM

The multichannel campaign introduced fan screens in stadiums across all sports tournaments to motivate athletes representing India in games like boxing, TT, hockey

e4m Desk May 30, 2023 11:45 AM

In an exclusive chat with e4m, ‘Foodpharmer’ shares his experiences post the Cadbury fiasco and the various facets of the influencer marketing medium

Tanzila Shaikh Apr 28, 2023 8:59 AM

In the wake of the Bournvita controversy, brand experts say influencers now want to be seen as loyal to their followers too and the creator economy is getting more community-driven

Tanzila Shaikh Apr 17, 2023 9:23 AM

The 'deinfluencing’ video claims Cadbury Bournvita has excessive sugar content and other ingredients that can cause harmful diseases like cancer

e4m Desk Apr 10, 2023 6:30 PM

Nostalgia is the easiest way to create positive emotions and tickle memories that are now a part of the culture; it appeals to all age groups and aspirational consumers, point out industry experts

Tanzila Shaikh Apr 7, 2023 8:39 AM

The Chief Creative Officer at Ogilvy spoke to e4m about Cadbury's #CheersForAllSports campaign, the concept, its timing and much more

Tanzila Shaikh Apr 5, 2023 8:36 AM

 #CheerForAllSports takes an inclusive approach towards sports like wrestling, boxing, hockey, table tennis, etc. which are often sidelined for cricket

e4m Desk Mar 31, 2023 10:51 AM

As per reports, Sarkar, 68, breathed his last in a Mumbai hospital on Friday

e4m Desk Mar 24, 2023 10:48 AM

As part of a campaign, over 130 outlets from different parts of Bengal have come together to recreate the popular traditional mishtis of their region using Cadbury Dairy Milk as the key ingredient

e4m Desk Mar 13, 2023 6:44 PM

High purchasing power, good infra and strong manufacturing sector are some of the key reasons why Tamil Nadu has emerged as a natural choice for brands

Nilanjana Basu Feb 24, 2023 8:33 AM

The marathon will be flagged off from CSMT on January 15

e4m Desk Jan 2, 2023 6:53 PM

We look back at campaigns that were appreciated on various fronts this year

Tanzila Shaikh Dec 30, 2022 8:59 AM

The #HeartTheHappiness campaign has been created by Ogilvy India

e4m Desk Dec 27, 2022 9:24 AM

The players’ auction for IPL 2023 is slated to be held in Kochi today

e4m Desk Dec 22, 2022 7:20 PM

Here's our pick for the most creative spots between November 1st and 15th

e4m Desk Nov 22, 2022 9:11 AM

It's the power of WPP that brings bright minds together for amazing creative executions, avers Ruparel was the sole winner in the Spark category at the WPP Ignite Awards

Tanzila Shaikh Nov 18, 2022 10:48 AM

The Chief Creative Officer of Ogilvy India shares the creative process behind Cadbury 5 Star’s quirky campaign #DoNothing

Tanzila Shaikh Nov 17, 2022 9:05 AM

Ogilvy's Harshad Rajadhyaksha and Kainaz Karmakar speak to e4m about the creative process behind the 'Forced Packs' campaign and address the praises and criticisms that came their way

Tanzila Shaikh Nov 15, 2022 8:37 AM

The campaign #FaithNotForce by Ogilvy aims to enlighten parents to take notice of their children’s true talent instead of forcing them into preset career moulds

e4m Desk Nov 12, 2022 8:30 AM

The campaign has been conceptualised by Ogilvy Mumbai

e4m Desk Nov 9, 2022 12:35 PM

CEO and co-founder of Rephrase.ai talks about hyper-personalisation, AI technology and the future of digital marketing

Nilanjana Basu Nov 4, 2022 8:52 AM

e4m spoke to Ogilvy’s Sukesh Nayak about the creation of the campaign

Tanzila Shaikh Oct 14, 2022 12:09 PM

Here are some of the most engaging and creative ad campaigns between September 16 and 30

e4m Desk Oct 12, 2022 8:21 AM