Development of digital has changed the potential of Outdoor: Andrew Atherton, OAP
“The flexibility associated with digital (that is, day-part, interaction, posting…) has allowed clients far greater potential to use the medium for their needs. Also, the consolidation in ownership has created large global companies who then have the necessary investment to help continue such developments and help to optimise their potential,” says Andrew Atherton, Consultant, Outdoor Advertising Professionals.
“The flexibility associated with digital (that is, day-part, interaction, posting…) has allowed clients far greater potential to use the medium for their needs. Also, the consolidation in ownership has created large global companies who then have the necessary investment to help continue such developments and help to optimise their potential,” says Andrew Atherton, Consultant, Outdoor Advertising Professionals. More
